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Make It Easy For Customers To Like You
As business growth specialists we’d like to take you back to basics and help you identify quite simply the power of making it easy


Preparing For Business Growth
All businesses are striving for growth in one form or another; this is how companies develop, new relationships begin, and profits increase. This growth can come


The Future Of Marketing
Growing a business and aiding in the growth of other’s businesses through the means of marketing assistance (among other things), relies on being acutely tuned


Instagram To Start Hiding Likes?
From a business perspective, one of the most simple forms of measurable social media engagement is the ’like’. Now, Instagram is testing the


Business Strategy | Responding To Social Media Feedback
While social media has shaken up both the business strategy and the relationship between customers and brands in a particularly significant way, it has


Emotional Marketing and The Rise Of Visual Platforms.
Visual platforms have boomed, blossomed and bewitched us over the past ten years. Not only us as individuals but the brands who reach out to


Marketing Strategies | Brand Loyalty
In the good old days, there was less competition for customer’s attention and for their loyalty to the brand. With fewer brands in competition,


We Need To Talk About The Digital Skills Gap
The digital skills gap’s kryptonite is learning; a thirst for learning, to push ourselves to stay current in terms of technology, software and programmes


Demand Generation | Marketing Strategy
Let’s talk about demand generation. What is it all about? Well, quite simply, as it says on the tin, this is generating demand for your


Marketing Trends | Measuring Sentiment Analysis
Emotion is intrinsically linked to successful marketing, tapping into that emotion and attaching that emotion and sentiment to your brand can increase interaction, brand


Can AI and The Demand For Soft Skills Evolve Together?
The growth of technology has transformed the consumer journey, the workplace and both the way in which we carry out and the speed of


Building A Sustainable Future | World Environment Day
The 5th of June 2019 marks this year’s World Environment Day. Not only for individuals trying to live sustainable lifestyles but for businesses too, the