News & Blog
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Check the news desk for our latest news, blogs and opinions.
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How Cloud-Enabled Marketing is Redefining 2024’s Marketing Playbook
As we edge closer into the so-called ‘hyper-innovation’ era, more and more companies are required to think and operate like a tech company. For example,
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Consumer-Driven Sustainability: How Marketing Can Lead the Change
Google’s recent unveiling of its sustainability marketing playbook comes as a pioneering initiative as we swiftly move towards 2024. This playbook, built from a collaborative
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2023 Marketing Roundup: A Year in Review and What Lies Ahead in 2024
As we close the chapter on 2023, a year marked by significant shifts and innovations in marketing, let’s reflect on the lessons learned and anticipate
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Embracing Sustainability: The Intersection of Nature, Finance, and Innovation
After a year where the urgency of addressing environmental, social, and governance (ESG) issues is evidently escalating, our recent webinar, “The Role of Finance, Technology
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Embracing the Cloud Revolution: Insights from Saudi Arabia’s Latest Cloud Region Launch
The dawn of 2024 brings us to the forefront of a digital transformation era, where cloud technology is not just an enabler but a driver
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How To Navigate The UK’s New ESG Legislation
It seems the UK’s regulatory gears are about to turn toward a more structured approach to environmental, social, and governance (ESG) evaluations. The industry is
![Blogs Banners Creating Campaigns That Last: A Comprehensive Four Step Strategy for 2024](https://chesamel.com/wp-content/uploads/2023/11/Creating-Campaigns-That-Last_-A-Comprehensive-Four-Step-Strategy-for-2024-300x169.webp)
Creating Campaigns That Last: A Comprehensive Four-Step Strategy for 2024
Striving to craft ads that endure the test of time is similar to finding one’s voice in a bustling marketplace. In 2023, an average individual
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Stepping Up the Pace: Can Britain Match the US Growth Momentum?
Every time I dig into the contrasting economic growth trajectories of the U.S. and Britain, there’s a blend of curiosity and aspiration that emerges. According
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Why Personalisation Remains FinTech’s Marketing Success Formula in 2024
It’s been a tough year for FinTech. This year’s combination of reduced FinTech funding (65% decline) and reduced consumer spending has sparked stronger competition for
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Five Ways Big Data Can Enhance Sustainability Efforts for Smaller Brands
In the face of record-high inflation rates and strict sustainability regulations, there’s an increasing demand among smaller brands for cost-effective solutions to champion ESG. Thankfully,
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Impact-Driven Business Intelligence: Chesamel’s Approach to Data Analytics
There’s something thrilling about venturing into uncharted waters, especially in the dynamic realm of technology. At Chesamel, we’re turning the page to a new chapter
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Discovering the Future of Cloud: Chesamel at Google Cloud Next 2023
The Google Cloud Next 2023 event was a monumental gathering of technology enthusiasts, industry leaders, and innovators, all united by a common goal: to explore