Partner Marketing Manager

Partner Marketing Manager

Public Sector Partner Marketing Manager Job Description


The Role

As a Public Sector Partner Marketing Manager for the EMEA market, you are a marketing expert and will be part of an entrepreneurial team in a rapidly growing business. You will execute integrated campaigns to generate B2B partner demand and drive pipeline growth. You will work with global and EMEA marketing, as well as partners and regional channel sales, to fuel the explosive growth of their products.


  • Planning, execution and enablement of Partner marketing programs and campaigns in EMEA, including, but not limited to, PPF (Pipeline Performance Funds), MDF (Marketing Development Funds) and Co-op (Marketing Co-op Funds) funded activity.
  • Recommend, develop and execute new customer acquisition programs and campaigns across the Partner ecosystem.
  • Recommend, develop and execute partner enablement programs and campaigns.
  • Support and advise our partners with the execution of the marketing programs.
  • Execution of co-marketing campaigns, programs and events with strategic partners in the UK.
  • Manage brand compliance for partner co-marketing campaigns
  • Manage To-Partner initiatives to drive awareness of the Public Sector opportunity within our partner ecosystem
  • Monitoring completion of PPF/MDF/Co-op funded-activities and ensuring the achievement of the pipeline results has been uploaded to Partner Sales Tool & Salesforce
  • Bi-weekly tracking and analysis of Partner activities, including monthly reporting & analysis of the program results ensuring inclusion of integrated campaigns within Partner marketing plans


  • Relevant partner marketing experience in B2B tech or enterprise software environments within the EMEA market
  • Experience working with the Public Sector would be a plus
  • Excellent organisational skills and ability to meet deadlines to plan multiple concurrent marketing activities, content and campaigns in a dynamic and fast-paced environment.
  • Excellent presentation skills to be able to present ideas and proposals in a clear and coherent way
  • Excellent stakeholder management skills
  • Strong influencing and negotiating skills
  • Professional and upbeat demeanour, with the ability to interact effectively with customers, sales, marketing and other internal teams.
  • Excellent problem solving skills, combined with strong business judgement.
  • Proven ability to work effectively with multiple cross-functional teams
  • Ability to deliver quality outputs in a fast-paced, exciting and dynamic environment with an ability to work to tight deadlines
  • Exceptional communication skills and ability to comfortably interface with all levels of management and to communicate cross-functionally in a structured and clear manner to influence outcome


  • Proven work experience in Partner Marketing as a B2B Marketing/Partnerships Lead/Marketing Sales Manager
  • Familiarity with different relationship-building techniques and pipeline management
  • Strong communication, negotiation and interpersonal skills
  • Self motivated and driven
  • BA/BS degree or equivalent – Marketing or Business related degree
  • B2B marketing experience in the enterprise software or developer tools space


  • French and/or German fluency is a bonus, but not essential.

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