During this day and age, it is quite easy to find digital marketing training courses online. However, in order to find the right one for you, you’ll need to ask yourself several questions:
- Which ones should I go for?
- What am I looking for?
- How much should I pay for them?
The good news is that there are a lot of choices and some of them are free, like the Google Digital Garage, and we’ll be focusing on these options.
There are 20 courses available online from Google Digital Garage; you can choose depending on what you are looking for and what you’d like to learn, and you can browse them all here.
All of the courses have videos with qualified trainers and explain very simply what each concept means. I should add that the quality of the trainers and content is very high.
If you are looking for digital marketing training courses online that have the fundamentals of digital marketing, Google has the right course for you.
- Fundamentals of Digital Marketing
Offers certification and it is a 40 hour course divided into 26 modules.
This course will give you the backbone for Digital Marketing and explains the basic concepts of digital marketing, touching on several concepts like: Online advertising such as Google Adwords, as well as SEO and Google My Business etc.
So, if you want an overview of the tools available in Digital Marketing this is the course for you.
There are other digital marketing training courses online with the Google Digital Garage that don’t include certifications from Google but are still valuable learning opportunities:
- Get a business online
3 hour course divided into 7 modules.
This is an introductory course mainly for business owners who simply want to know what is needed in order to get their business online, it touches on several key aspects such as e-commerce, Ssl certificates and more.
- Make sure customers find you online
3 hour course divided into 4 modules.
In this course we will touch base on how to include your business into Google My Business. This means that your business will be able to be found by the name and a map will be shown when looking for your business.
- Promote a business with online advertising
3 hour course divided into 5 modules
This course will focus on online advertising and how you can effectively start to advertise on Google Adwords. It also tells you what to do and briefly how to optimise your landing page in order to have more effective adverts.
- Expand a Business to other countries
1 hour course delivered in 1 module
Small course on how to expand your business to other countries online.
- Connect with customers over mobile
1 hour course divided into 2 modules.
Any site that today is not optimised for mobile will certainly lose its relevance. This course focuses on that key point; how to be able to effectively connect with customers over mobile and really tap into that captive audience.
- Promote a business with content
3 hour course divided into 4 modules
One of the most important aspects, in order to have a successful business online, is the production of content. A static website without any updates is outdated and Google takes very seriously the production of new content. In this course, you will find out just how important it is to build new content as well as present it in the correct way on your site.
- Understand customers needs and online behaviours
1 hour course divided into 3 modules.
This course talks about Google Analytics and how to use quantitative tools in order to improve your web traffic, and how to really understand what customers are looking for.
These are some of the most useful Google digital marketing training courses online, but is by no means exhaustive, it’s also not the only place to find them, you can browse even more learning opportunities right here with Chesamel! There are also other categories with Google Digital Garage online courses such as: Data /Tech and Career Development, so dive in and get learning!
Guest Blogger, Paulo da Costa: “Paulo has worked in Media, Marketing and Research for the past 18 years. He is also a qualified Life Coach. When he heard about the opportunity of working with Google as a Coach he ran to it and never looked back.”