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The Future of Marketing Is Personal, But at What Cost?
Face it. Consumers have high expectations. They expect an experience tailored to their unique preferences. This growing demand has propelled hyper-personalised marketing, transforming how businesses
Why Now is the Time for Sustainability Consulting
In the face of a climate crisis, businesses across the globe are reimagining their role and responsibilities. This shift isn’t just driven by growing awareness;
Navigating AI Bias & Privacy in Modern Business Practices
Everyone can agree, AI is changing the way businesses operate, with unprecedented efficiency and innovation. However, as AI becomes more integrated into business processes, it’s
How to Overcome Skills Mismatch in the Modern Workforce
Organisations are facing the growing challenge of skills mismatch. According to recent studies, 68% of businesses report skills shortages, which has a direct effect on
The Use of AI for Business Governance at the Board Level
The competition to innovate AI is fiercer than ever. OpenAI is currently in talks to raise billions of dollars at a valuation exceeding $100 billion,
The Do’s and Don’ts of Using Business Intelligence in Your Business
Business Intelligence (BI) is now a crucial component of almost every successful business operation. With more than 83% of companies now employing a Chief Data
The Future of Cloud: What’s Next After 26 Years of Google?
As we celebrate Google’s 26th anniversary, we are also celebrating more than 15 years as partners. Over the last two decades, Google has shaped how
How Businesses Can Adapt To The New Future Of Travel & Tourism
As we all become more conscious of environmental impacts, sustainable tourism has emerged as a crucial mindshift. This approach to tourism considers the entire experience,
The Groundbreaking Role of Edge Computing in Digital Transformation
Imagine if data processing happened right where it was needed most, minimising delays and maximising efficiency. This is the promise of edge computing. As businesses
How To Optimise Marketing Teams for the New Normal
Marketing has changed. Brands once dictated what was “cool” (think Apple with the iPhone), today, individuals shape trends. This shift places a greater responsibility on
How AI is Reshaping The Future of Business Strategy and Operations
Artificial Intelligence (AI) is everywhere. Everyone’s talking about it. It’s changing the way businesses operate and strategise. But it can be easy to feel like
Building Sustainable Supply Chains: Strategies and Best Practices
The demand for sustainability is unstoppable, driven by increasing consumer awareness and investor expectations. According to a PwC survey, 64% of global consumers are worried