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Google Cloud Next ‘24: The Exciting Future of AI in Las Vegas
This past week, Vegas hosted the 2024 Google Cloud Next event, where Google Cloud unveiled a series of groundbreaking innovations aimed at revolutionising business and
Women in Business: A Journey Towards Equity and Empowerment
Reflecting on Women’s History Month and International Women’s Day, we’re reminded of both the progress made and the hurdles that still exist for women in
Is Marketing Leadership Shifting From Growth-Oriented to Brand-Centric?
Introduction Growth and brand building have always teetered on a delicate balance for marketing leaders. Growth marketing was born out of the limited budget of
A Marketer’s Guide To Cloud Security & Compliance in 2024
Cloud technology now powers almost all businesses’ transformation and innovation. With over 80% of workloads now residing in the cloud, its role is pivotal. But
Employee Engagement: Igniting a Productive Workforce in the Current Workplace
Deserted workstations and checked-out employees; a wartime trench, devoid of morale or drive. Can you see it? Now, what if the antidote to this workplace
How Cloud-Enabled Marketing is Redefining 2024’s Marketing Playbook
As we edge closer into the so-called ‘hyper-innovation’ era, more and more companies are required to think and operate like a tech company. For example,
Consumer-Driven Sustainability: How Marketing Can Lead the Change
Google’s recent unveiling of its sustainability marketing playbook comes as a pioneering initiative as we swiftly move towards 2024. This playbook, built from a collaborative
2023 Marketing Roundup: A Year in Review and What Lies Ahead in 2024
As we close the chapter on 2023, a year marked by significant shifts and innovations in marketing, let’s reflect on the lessons learned and anticipate
Embracing Sustainability: The Intersection of Nature, Finance, and Innovation
After a year where the urgency of addressing environmental, social, and governance (ESG) issues is evidently escalating, our recent webinar, “The Role of Finance, Technology
Embracing the Cloud Revolution: Insights from Saudi Arabia’s Latest Cloud Region Launch
The dawn of 2024 brings us to the forefront of a digital transformation era, where cloud technology is not just an enabler but a driver
How To Navigate The UK’s New ESG Legislation
It seems the UK’s regulatory gears are about to turn toward a more structured approach to environmental, social, and governance (ESG) evaluations. The industry is
Creating Campaigns That Last: A Comprehensive Four-Step Strategy for 2024
Striving to craft ads that endure the test of time is similar to finding one’s voice in a bustling marketplace. In 2023, an average individual