Sales Blitz Campaign (EMEA SMB partner marketing team)

Sales Blitz Campaign (EMEA SMB partner marketing team)

Chesamel was hired by one of the biggest names in tech to run a blitz campaign with six of their partners to supercharge their cross-border sales efforts and engage more effectively with prospects.

The Objective

The calling Blitz was a half-day virtual event. Six GCP SMB partners were equipped with the tools and resources to run a half day call blitz—enabling their Sales Direct teams to engage more effectively with prospects, have meaningful conversations and to create new business opportunities by generating a pipeline of appointments. Meetings were set and attended over a 6 week period.

Working in collaboration with the project lead, a Chesamel vendor, Chesamel managed the Blitz campaign from end to end via the Marketing Hub with a team of experts across data analytics, CRM, content, training and marketing.


  • 1.5 Months
  • 400+ Calls in 3 hours
  • 1800+ Emails sent
  • 46 Meeting requests
  • 10 Meetings attended
  • Targets surpassed by 150%


What Chesamel provided: 

  • Targeted account list of 300 new leads per partner (6 partners)
  • Sales tool kit (email templates, calling scripts, FAQs, how to guides, objection handling)
  • Sales training and CRM training using HubSpot to enable partners to monitor and log activities
  • Partner management of 6 partners
  • Reporting in-depth analytics report on KPIs, weekly, monthly and comprehensive end of campaign report. 

“Working with Chesamel on the Blitz campaign really gave us an advantage for a number of reasons. One being that we had already had curated strong relationships with the Chesamel stakeholders that were involved in the campaign, which allowed us to work more effectively as a team. We were also able to make use of our regular cadence, which enabled things to move more swiftly and with ease. This also gave us a competitive edge over using an agency since we had trust in the quality and delivery of the campaign, which meant we were able to achieve the objectives and KPIs of this campaign effortlessly, which enhanced the output of the campaign.”

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