Account Based Marketing

Account Based Marketing

Google Cloud leveraged Chesamel’s ABM expertise to embed marketing leads across three key verticals in order to drive account acquisition and growth.

The Objective

Google Cloud wanted to create and embed a personalised approach for its top enterprise accounts, in order to capture the attention of target accounts and their C-level executives.


  • 3 specialised verticals focusing on Banking, Retail & CPG, and a Centre of Growth were established. 
  • An ABM Specialist leads on each of the verticals, servicing 16 enterprise accounts and providing direct marketing support for 3 key accounts. 
  • An average of 8 programmes per vertical per quarter are delivered by the Chesamel specialists.


We embedded three ABM specialists to lead on the delivery of a pilot programme of account based marketing services for existing enterprise accounts for Google Cloud EMEA. After a successful pilot in 2022, the project was fully rolled out in 2023. 


Market and Account Intelligence was used to create insight about enterprise accounts and develop the ABM strategies, working closely with sales teams and different business units.

Google Cloud

Subscribe to our newsletter.

Work with us.