Google Cloud leveraged Chesamel’s ABM expertise to embed marketing leads across three key verticals in order to drive account acquisition and growth.
Google Cloud wanted to create and embed a personalised approach for its top enterprise accounts, in order to capture the attention of target accounts and their C-level executives.
We embedded three ABM specialists to lead on the delivery of a pilot programme of account based marketing services for existing enterprise accounts for Google Cloud EMEA. After a successful pilot in 2022, the project was fully rolled out in 2023.
Market and Account Intelligence was used to create insight about enterprise accounts and develop the ABM strategies, working closely with sales teams and different business units.