Chesamel was hired by eBay’s EU Seller Marketing team to support them with a cross-border marketing campaign by embedding a senior marketer within the team.

The Objective

To raise awareness of a new cross border product and enhance engagement from Small & Medium Sized Businesses and Large Merchants.

The Approach

Our talent experts managed the talent acquisition process for eBay and provided training support and coaching for the embedded team member. In addition to searching, selecting and on-boarding the new team member, the project delivered the following:

  • Management of marketing and sales campaigns
  • Development of on-board marketing materials
  • Agency management
  • Cross border (Europe) marketing communications and partnerships

The Result

The 12-month campaign delivered on the objectives of the campaign which grew revenues and increased the number of SMB’s and large merchants on the platform.

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