Is Marketing Leadership Shifting From Growth-Oriented to Brand-Centric?
Introduction Growth and brand building have always teetered on a delicate balance for marketing leaders. Growth marketing was born out of the limited budget of
Introduction Growth and brand building have always teetered on a delicate balance for marketing leaders. Growth marketing was born out of the limited budget of
Cloud technology now powers almost all businesses’ transformation and innovation. With over 80% of workloads now residing in the cloud, its role is pivotal. But
Deserted workstations and checked-out employees; a wartime trench, devoid of morale or drive. Can you see it? Now, what if the antidote to this workplace
As we edge closer into the so-called ‘hyper-innovation’ era, more and more companies are required to think and operate like a tech company. For example,
Google’s recent unveiling of its sustainability marketing playbook comes as a pioneering initiative as we swiftly move towards 2024. This playbook, built from a collaborative
As we close the chapter on 2023, a year marked by significant shifts and innovations in marketing, let’s reflect on the lessons learned and anticipate
It seems the UK’s regulatory gears are about to turn toward a more structured approach to environmental, social, and governance (ESG) evaluations. The industry is
Striving to craft ads that endure the test of time is similar to finding one’s voice in a bustling marketplace. In 2023, an average individual
Every time I dig into the contrasting economic growth trajectories of the U.S. and Britain, there’s a blend of curiosity and aspiration that emerges. According
It’s been a tough year for FinTech. This year’s combination of reduced FinTech funding (65% decline) and reduced consumer spending has sparked stronger competition for