Author: Amalia Dervenaga

Marketing has changed. Brands once dictated what was “cool” (think Apple with the iPhone), today, individuals shape trends. This shift places a greater responsibility on

Artificial Intelligence (AI) is everywhere. Everyone’s talking about it. It’s changing the way businesses operate and strategise. But it can be easy to feel like

The demand for sustainability is unstoppable, driven by increasing consumer awareness and investor expectations. According to a PwC survey, 64% of global consumers are worried

If ​agile organisations are 70% more likely to be in the top quartile of organisational health, businesses must adapt quickly or they risk crumbling under

According to Pew Research, 79% of consumers are more concerned about their online privacy than ever before. What’s more, over half (59%) claim to have

The quote, “Data is more valuable than oil”, could not be more prevalent. According to Datapods, the data you generate in a year is worth

Environmental, Social, and Governance (ESG) is more critical than ever for businesses aiming to ensure long-term success and resilience. Companies are increasingly recognising that integrating

Despite significant investments, most digital transformations fail to deliver the expected impact. Companies capture less than a third of the full potential from their digital

The General Election has concluded in the UK and while the final outcomes are still being digested, it remains certain that shifts in a range