Author: Amalia Dervenaga

Reflecting on Women’s History Month and International Women’s Day, we’re reminded of both the progress made and the hurdles that still exist for women in

Introduction Growth and brand building have always teetered on a delicate balance for marketing leaders. Growth marketing was born out of the limited budget of

Cloud technology now powers almost all businesses’ transformation and innovation. With over 80% of workloads now residing in the cloud, its role is pivotal. But

Deserted workstations and checked-out employees; a wartime trench, devoid of morale or drive. Can you see it? Now, what if the antidote to this workplace

As we edge closer into​ the so-called ‘hyper-innovation’ era, more and more companies are required to think and operate like a tech company. For example,

Google’s recent unveiling of its sustainability marketing playbook comes as a pioneering initiative as we swiftly move towards 2024. This playbook, built from a collaborative

As we close the chapter on 2023, a year marked by significant shifts and innovations in marketing, let’s reflect on the lessons learned and anticipate