Our Team

Where expertise meets passion

Together, our agile team of experts bring skill sets from a wide range of sectors. From digital pioneers and marketing champions, to workforce specialists and sustainability leaders, collectively we combine advanced technology with human thinking to help our clients grow.

Meriem Heni

/ Business Consultant

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Holding a Master’s in Development Economics and a Bachelor’s in Business Administration, Meriem helps companies navigate and infiltrate MENA economies.

Megi Cane

/ Account Manager

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Megi brings hybrid experience within the marketing-tech industry, including digital & technical implementation, Software as a Service, and data-driven strategic marketing. With a decade of experience in account management and client relationships, Megi has worked with household enterprise brands in the UK and North America from a diverse set of industry sectors including Automotive, Retail & eCommerce, Financial Services and FMCG.

Kimberley Reynolds

/ Marketing Event Project Manager

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With over 10 years of event marketing expertise gained from companies like Salesforce, Ricoh UK, and RingCentral her goal is to create experiences that captivate audiences and leave a lasting impression.

Sarah Calladine

/ Managing Director, Marketing Transformation

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More than 18 years of experience in the marketing media, travel and tourism sectors delivering strategic concepts, commercial success and practical business solutions across content, production, design, digital media, PR, events, marketing and publishing.

Jouda Mhamdi

/ Executive Assistant to CEO

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Dedicated and results-driven administrative professional with a proven track record, showcasing strong communication, planning, and prioritization abilities. Jouda has worked as an executive secretary at Alfardan Group, one of the leading conglomerates in the Middle East. A quick learner who is eager to learn more and grow professionally.

Ludmilla Schmidt

/ Partner Marketing Manager – Google Cloud

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Multilingual marketing professional with over 5 years experience within different sectors and countries.
Recently found her passion within Partner Marketing. Always striving for new ideas and great results. Currently living in beautiful Edinburgh and exploring the outdoors at the weekends.

Roxsanna Whittaker

/ Marketing Manager – Youtube

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Roxsanna has +10 years experience in Marketing and Events, with 6 of those working at YouTube Marketing in both EMEA and APAC. Over these 6 years, she has produced over 10 Creator Summits and Music Festivals (FanFest) in Creator Marketing and now, in User Marketing, she leads YTM EMEA’s Brand campaigns. Prior to YouTube, she worked at an events agency, producing events for clients such as Facebook, Tour de France, Red Bull, Lindt and the UK Government over the 2012 Olympics.

Jack Burnham

/ Senior Producer – Youtube

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Jack is a well-versed Programme Lead with over 10 years’ experience in the experiential live event industry.

Since 2020 he’s been working at YouTube leading EMEA Creator Marketing programmes as go-to-market lead supporting Black+ and Women creators to grow their businesses on YouTube. He is an accomplished manager that takes pride in building measurable programme strategies that challenge conventional thoughts, with insights at the centre; resulting in seamless, purposeful campaigns that exceed objectives and audience expectations.

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