Our Team

Where expertise meets passion

Together, our agile team of experts bring skill sets from a wide range of sectors. From digital pioneers and marketing champions, to workforce specialists and sustainability leaders, collectively we combine advanced technology with human thinking to help our clients grow.

John Cofie

/ Founder & CEO

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Founder and CEO, leading Chesamel and helping businesses grow with our blended business model of digital transformation, marketing and workforce solutions.

Emma Cofie

/ Co-Founder & COO

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Leading the development of digital solutions and marketing transformations for Chesamel’s clients alongside directing the operations and growth strategy for the agency.

Sarah De Martin

/ Global President

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With over 20 years experience in transformation, brand marketing, creative strategy, media & activation, digital, data & analytics, Sarah has developed powerful brand connections for businesses such as P&G, Amazon, Unilever, Hertz, BAT, Reckitt Benckiser and SABIC, to create long lasting connections by harnessing the power of data and insight with the most impactful delivery format, storytelling. Sarah brings a deep set of knowledge, understanding and passion for driving growth and transformation.

Rosa Metra

/ Managing Partner – Qatar

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Spearheading the firm’s expansion across Qatar, Saudi Arabia, and the UAE. With a strong background in business transformation, change management, and HR technology, she is driving the localisation of Chesamel’s services to align with regional business cultures and economic priorities. Rosa is a strategic leader with over 20 years of experience in large-scale enterprise transformations, specialising in nationalisation initiatives, workforce development, and digital adoption. She is committed to helping organisations navigate complex change while fostering sustainable growth and innovation across the Middle East.

Kate Eaves

/ Account Director

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Izaac Chong

/ Senior New Business & Marketing Lead

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Maria Holloway

/ Global HR Business Partner

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Our strategic HR Partner with over 10 years experience in HR & Talent. Maria has worked across a range of industries, including Tech, E-commerce, Health & Fitness and Consulting. Maria is a specialist in workforce transformation and Talent engagement and is committed to fostering positive and diverse cultures.

Lucas Daidimos

/ Head of Operations

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An experienced professional specialising in optimising operations, managing complex projects and driving growth with a focus on delivering company targets and future goals.

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