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The 9 Best Data Analytics Tools and Technologies Transforming Business Operations in 2024
The quote, “Data is more valuable than oil”, could not be more prevalent. According to Datapods, the data you generate in a year is worth
Robust Sustainability: Three Pillars of a Future-Proof ESG Strategy
Environmental, Social, and Governance (ESG) is more critical than ever for businesses aiming to ensure long-term success and resilience. Companies are increasingly recognising that integrating
The Digital Evolution: How Not To Fall Behind
Despite significant investments, most digital transformations fail to deliver the expected impact. Companies capture less than a third of the full potential from their digital
B2B Ignite 2024: Building brand identity and AI tools for B2B Marketers
Highlights: On July the 3rd “B2B Ignite” took place in London. It is the world’s biggest and most comprehensive B2B marketing convention, meaning it offers
UK General Elections 2024: What does it mean for business transformation?
The General Election has concluded in the UK and while the final outcomes are still being digested, it remains certain that shifts in a range
Operational Transformation: The Backbone of Digital Success
Going digital isn’t just about adopting the latest tech. To truly thrive in the digital world, businesses need a rock-solid foundation built on operational transformation.
The Changing Role of the CMO: Steering Through Modern Marketing Challenges
The Chief Marketing Officer (CMO) role has evolved dramatically over the years. Once seen as the overseer of brand messaging and campaign execution, today’s CMOs
AI in Marketing: Beyond the Hype and What’s Next
In the rapidly changing field of marketing technology (martech), AI has evolved from a trendy buzzword to an essential asset reshaping how strategies are crafted
Google Cloud Next ‘24: The Exciting Future of AI in Las Vegas
This past week, Vegas hosted the 2024 Google Cloud Next event, where Google Cloud unveiled a series of groundbreaking innovations aimed at revolutionising business and
Women in Business: A Journey Towards Equity and Empowerment
Reflecting on Women’s History Month and International Women’s Day, we’re reminded of both the progress made and the hurdles that still exist for women in
Is Marketing Leadership Shifting From Growth-Oriented to Brand-Centric?
Introduction Growth and brand building have always teetered on a delicate balance for marketing leaders. Growth marketing was born out of the limited budget of
A Marketer’s Guide To Cloud Security & Compliance in 2024
Cloud technology now powers almost all businesses’ transformation and innovation. With over 80% of workloads now residing in the cloud, its role is pivotal. But