The Story
The Swatch MTV Playground is a platform for emerging artists to showcase their work across different mediums. Chesamel partnered with Swatch and MTV to launch the campaign by implementing a strategic media relations and influencer campaign that enhanced brand reputation and set a new standard for digital art engagement.
Impact
The campaign revolutionised digital art engagement, significantly driving awareness, enhancing brand reputation, and influencing the continued evolution of digital platforms, including YouTube and TikTok.
Methodology
Chesamel collaborated with MTV to develop and execute strategic campaigns in key locations, incorporating influencer campaigns, talent management, and a PR strategy across two continents. Using our embedded workforce solutions, we provided the necessary skills and remote management to ensure the successful execution of the strategy with minimal client effort.
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