The Story
This e-commerce client was looking to produce better performance insights that could help them effectively optimise their campaigns. Chesamel helped the business develop a comprehesive strategy to enhance performance visibility.
Impact
With improved performance visibility, the client was able to optimise campaigns quickly, increasing conversions and ROI.
Methodology
We used data analysis to identify top-performing keywords and ad groups, before setting up automated reporting and customised dashboards.
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