The Story
This tech giant was launching one of its popular products in EMEA, and wanted to activate a direct-to-consumer (DTC) campaign across tv, film, telco, food & beverages, influencers and artists & sport businesses in the region. Chesamel embarked on a comprehensive campaign to deliver curated intelligence and greater performance insights.
Impact
The business’ stakeholders were fully informed with insights on campaign performance, informing future campaign plans and decision-making for future device launches.
Methodology
Chesamel helped the client with campaign mapping, development, and reporting to deliver curated intelligence, which helped to drive optimal data decision making across marketing teams and the broader business.
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