The Story
To raise awareness of YouTube Shorts within a Gen Z audience, Chesamel leveraged YouTube’s sponsorship of the Wireless Festival through strategic social and influencer campaigns.
Impact
The campaign marked the biggest breakthrough moment for YouTube Shorts in 2022, significantly boosting awareness and engagement among Gen Z and TikTok viewers.
Methodology
Chesamel drove engagement through artist competitions, experiential consumer activations across all three festival sites, and the creation of high-impact content for YouTube Shorts. The YouTube Shorts x Wireless partnership featured 60 influencers and resulted in over 120 pieces of high-impact content.
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