The Story
When conducting a charity football match with influencers The Sidemen, YouTube wanted to focus on organically reaching Gen Z viewers. Chesamel worked with the team at YouTube to develop and activate a social media strategy that siginificantly boosted Gen Z engagement on Instagram.
Impact
The strategy drove a massive increase in post engagement, far exceeding benchmarks and creating viral moments that resonated with the Gen Z audience.
Methodology
Chesamel’s embedded Social Manager collaborated with the EMEA Social Team to share images via YouTube’s core Instagram that featured highlights from the Sidemen charity soccer match, including popular creators like MrBeast, KSI, and ishowspeed.
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