The Story
Google Home was looking for a partner to help them launch their new solution into the market. Chesamel successfully developed a high-impact campaign, achieving up to 3 million views per video and widespread engagement across social media.
Impact
The campaign garnered up to 3 million views per video and achieved substantial engagement with domestic, tech-savvy audiences, including parents, seniors, and pet owners.
Methodology
We created and distributed engaging, localised content filmed entirely with Nest Cameras across YouTube, The Dodo, and NowThis social media channels. The campaign featured endorsements from celebrity judges, prize-winning add-ons including a custom trophy by Jo Brimble, and unique hashtags (#NestPets & #Grruffs2021) to boost awareness.
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