The Story
Google Cloud wanted to inform C-suite decision-makers on its smart data usage and how it can help to enhance resilience in real-world business scenarios. Chesamel collaborated with Google Cloud and the Financial Times to create an immersive, narrative-driven web experience that demonstrated how it helps drive sustainability-focused business transformation for C-suite decision-makers.
Impact
The campaign successfully brought Google Cloud’s sustainability narrative to life, offering an engaging, educational experience for decision-makers across EMEA. It positioned Google Cloud as a leader in driving business resilience and sustainability through data intelligence. The campaign garnered 45,514 page views, 3,912 social engagements, and 10,234 game plays.
Methodology
Chesamel developed a web-based interactive experience where users made key decisions for the fictional Sunrise Cereals Co., using narrative-first design and smart gameplay mechanics to illustrate the business impact of data and AI. The experience included 50 “smart points” for decision-making and was designed to be engaging, visually appealing, and accessible across devices.
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