We’re seeking an accomplished Brand Planner & Strategist with 10 years of experience gained in well known/respected advertising agencies. You thrive at the crossroads of human psychology, data, insights, technology, and storytelling. You understand how to look at things differently, the power and importance of data-driven insights, and can demonstrate how you have helped bring surprise and delight to customer experiences. You are intellectually curious, highly analytical, a creative thinker, ready to do your own research, and have a passion for great ideas that change perception and behaviour.

Core Responsibilities:

  • Develop and execute brand strategies and campaigns for our clients’ portfolio of products in EMEA with up to 30% support for JAPAC (requiring flexibility around earlier starts).
  • Be familiar with, and a champion of, Challenger Brand thinking / execution
  • Own brief development and consult on brief refinement from across the region
  • Collaborate with cross-functional teams, including creative, media, and brand management, to ensure alignment and successful campaign execution
  • Develop and present compelling brand narratives, new strategies, and positioning statements to senior management
  • Conduct market research and competitive analysis to identify trends, opportunities, and threats
  • Monitor, measure, and report on the effectiveness of brand strategies and campaigns
  • In partnership with Brand Managers, make data-driven recommendations for optimization
  • Stay abreast of industry trends and best practices in brand planning and strategy

Required qualifications:

  • Excellent stakeholder and client management skills: with a comfort at operating as an embedded consultant delivering directly on client projects as part of an integrated marketing service
  • Senior agency experience is essential, ideally within the technology industry.
  • Strong background (10 years plus) in traditional agency planning and strategy development.
  • Experience in a tech start-up or tech company is highly desirable.

Skills & Attributes:

  • Strategic thinking and problem-solving abilities.
  • Excellent communication and storytelling skills.
  • Ability to work independently and proactively (“self-starting”).
  • Adaptability and comfort with a fast-paced “hustle culture.”
  • Strong understanding of brand building, brand awareness, and perception.
  • Experience with public sector marketing and sovereignty considerations.
  • Knowledge of brand partnerships and activations.