The Story
Google Cloud UK & Ireland recognised the need to bridge gaps between their sales and marketing teams to amplify brand presence, streamline event execution, and maximize return on investment. They partnered with us to develop an integrated, scalable event strategy that would align these teams, improve brand consistency, and accelerate market engagement.
Impact
Since implementation, we have executed over 40 strategic, sales-led events across 16 EMEA markets. This unified event model has generated more than 6,000 qualified sales leads and contributed to approximately £100 million in sales pipeline revenue, reinforcing Google Cloud’s market position and boosting brand perception.
Methodology
We began by addressing the alignment challenges between Google Cloud’s sales and marketing departments. Our integrated approach included a full audit of current event processes, followed by the development of a scalable model to unify brand messaging and streamline execution across markets. We deployed a cohesive event toolkit that facilitated collaboration between teams, improved lead qualification, and drove impactful engagements at scale.
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