The Story
YouTube wanted to maintain its brand strength by growing engagement with its running community in EMEA, using a mix of on-platform editorial and social content. Chesamel helped YouTube engage the community through a month-long campaign featuring the Running Yoodle, amplifying brand engagement and extending community connections beyond traditional timeframes.
Impact
The campaign achieved 1.6 billion engagements with the Yoodle logo and statement banner, along with an additional 10.5 million engagements from amplification efforts. Pilot activations around the Yoodle, while experimental, also contributed to long-term community engagement.
Methodology
We ran a month-long campaign in the UK, France, and Germany, featuring a video statement banner campaign and placing a short hero film in the #1 video slot. The campaign extended the lifespan the running community’s celebration, transitioning the Yoodle into more immersive, creator-driven experiences.
/ services provided
