The Story
When Google Cloud came to Chesamel to help enhance the sales efforts of its partners, we embarked on a Sales Blitz campaign that empowered GCP SMB partners with targeted leads, sales tools, and expert training.
Impact
Each GCP SMB partner received a targeted list of 300 new leads, fueling their sales efforts. Partners were provided with email templates, calling scripts, how-to guides, and more, ensuring they were well-equipped for success. The team achieved over 400 calls in just three hours, leading to 46 meeting requests, surpassing their targets by 150%.
Methodology
Chesamel organised a half-day virtual Sales Blitz event for six GCP SMB partners, providing each partner with a targeted account list of 300 new leads, a comprehensive sales toolkit, and training on sales techniques and CRM (HubSpot). The campaign was supported by Chesamel’s vendor and agency hub, with a team of experts in data analytics, CRM, content, training, and marketing delivering in-depth analytics and reporting.
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