The Story
This leading FinTech business wanted to make its copywriting more efficient, while keeping its messaging consistent and optimising copy for marketing channels and local markets. Chesamel collaborated with the client to empower the marketing team to craft localised, compelling messaging faster.
Impact
With a bespoke GenAI module integrated within the client’s internal portal, we enabled faster and more efficient content creation, as well as optimisation across multiple channels, in 19 languages.
Methodology
Chesamel created a simplified constructor powered by LLM technology, giving marketing managers the ability to streamline message creation, translation and optimisation.
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