The Story
Despite having limited data availability, this client wanted to provide users with intelligent recommendations, while complying with the relevant data regulations and maintaining a great customer experience. Chesamel partnered with the business to build a GenAI module of their personal CRM, enabling them to give smart recommendations.
Impact
The solution delivered a personalised messaging strategy for users, with flexible and efficient execution, comprehensive user activity handling, and seamless CRM integration, making the technology easy to operate for the client.
Methodology
The GenAI model offered a notification-centric approach using AWS Lambda, MongoDB, and the specialised LLM Anthropic’s Claude through Amazon Bedrock.
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