Content Marketing, Developer Marketing USA

Content Marketing, Developer Marketing USA

Job Title: Content Marketing

Location: Remote, USA

Our client helps millions of employees and organisations empower their employees, serve their customers, and build what’s next for their business — all with technology built in the cloud. Their products are engineered for security, reliability and scalability, running the full stack from infrastructure to applications to devices and hardware. And our teams are dedicated to helping our customers — businesses from enterprises to startups, educational institutions and government agencies — see the benefits of their technology come to life.

Responsibilities

  • Develop the content marketing strategy for our client, including for Professional Services and Training & Certification
  • Evolve our client’s messaging, telling stories through blogs, press, and thought leadership
  • Commission and manage third-party research and thought leadership to support messaging and value proof points
  • Review and update assets and collateral on a quarterly basis, including the messaging house and value proposition, EBC presentations, and one-pagers
  • Write and advise on website copy, blogs, social media content, email copy and more 
  • Collaborate with the client services team to identify and track public customer references; create quotes, stories, videos and blogs in partnership with the customer reference team
  • Educate internal teams on the availability and use of collateral, thought leadership, customer reference assets, blogs, and press

Key attributes 

  1. A nose for news – Knows what stories will resonate with our target audiences, and can pull together program details, industry stats, customer quotes, executive voices and more to craft inspiring stories about client’s services in blogs and press
  2. A content writing wizard – Able to write compelling blogs, press briefings, and other messaging assets to inspire and engage our target audiences. Sets the editorial tone and voice for client’s services
  3. An organisational powerhouse – Can manage multiple projects, timelines, and stakeholders, while prioritising the needs of the business. Able to navigate the organisation, work confidently with executives, and influence

Requirements:

  • Outstanding copywriting skills and use of storytelling
  • Strong sense for good creative and experience creating marketing collateral, including EBC decks and one-pagers
  • Excellent organisational skills and ability to work collaboratively across multiple projects, timelines, and stakeholders to deliver to demanding deadlines in a dynamic and fast-paced environment
  • Experience working with creative and/or communications agencies, and ability to manage third-party research projects
  • Professional and upbeat demeanour with the ability to interact effectively with executive stakeholders
  • Self-starter who can manage and prioritise their own tasks
  • Demonstrated strong performance in prior roles

Qualifications:

  • BA/BS degree or equivalent practical experience in marketing, journalism, PR, AR, or communications
  • 5+ years marketing experience in enterprise technology or professional services 
  • Fluency in English with excellent oral and written communication skills
  • Deliver events from end to end which drive product awareness and lead generation to boost sales initiatives and increase product awareness. 
  • Work with creative agencies and sales to produce event materials 
  • Generate demand through landing campaigns across multiple channels such ​as​ ​events,​ ​online​ campaigns,​ ​webinars,​ ​direct marketing,​ ​social,​ ​collateral​ ​and​ ​advocacy​ ​programs to meet targets
  • Work with multiple stakeholders to craft messaging and content to engage B2B audiences 
  • Develop reports, and trends to assist sales in the acquisition of B2B clients
  • Track the effectiveness of campaigns and analyse metrics to determine growth and to scale campaigns
  • Identify and form strong relationships with new and existing B2B customers and partners
  • Attend events and trainings to keep abreast of the latest developments

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