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# Chesamel

## Sitemaps

- [XML Sitemap](https://chesamel.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Why Most Enterprise AI Plans in the Gulf Never Reach Production, and How to Close the Gap](https://chesamel.com/enterprise-ai-production-gulf/) - Most enterprise AI plans in Saudi Arabia and Qatar never reach production. The four reasons why, and the delivery model that closes the gap.
- [The Algorithmic Trap: Why Your AI Strategy is Making Your Brand Invisible](https://chesamel.com/the-algorithmic-trap-why-your-ai-strategy-is-making-your-brand-invisible/) - AI can speed up marketing, but over-automation can make brands invisible. Explore why human creativity is now the real competitive advantage.
- [Big Business, Small Thinking: Project Everest](https://chesamel.com/big-business-small-thinking-project-everest/) - How EY’s $100 Billion Bet Collapsed Under Its Own Weight By Aislín Johnston What could sink an international transformation project worth over $100 billion, led by one of the world's biggest organisations? The answer is grudges, collusion, and Borgesian-level corporate politics. The kind of plotline that would not feel out of place in Succession, only
- [When Work Doesn’t Scale, It’s a Design Issue](https://chesamel.com/when-work-doesnt-scale-its-a-design-issue/) - Learn how operating model design helps organisations improve workflows, reduce friction, and scale execution with clarity.
- [Marketing when Discovery has Changed: The Shift From Volume to Relevance](https://chesamel.com/marketing-when-discovery-has-changed-the-shift-from-volume-to-relevance/) - Marketing used to reward momentum. Publish more. Be everywhere. Scale output. That era is fading. Across the work Chesamel delivers with clients, we’re seeing the same pattern, attention is harder to earn, discovery is increasingly mediated by AI and platforms, and content volume has stopped compounding. This isn’t a creative issue. It’s a transformation issue,
- [Sovereign AI at Web Summit Qatar 2026: Building in a Fragmented World](https://chesamel.com/sovereign-ai-at-web-summit-qatar-2026-building-in-a-fragmented-world/) - Key Takeaways (quick read) The “one global AI stack” approach is under pressure from regulation, data rules, and cross-border realities. “Sovereign” and “multi-local” AI is less about isolation and more about control, governance, and deployable patterns. Trust is often what breaks first when AI moves from pilots into real-life usage. Scaling requires accountability: a named
- [Davos 2026 Recap: Less Talk, More Delivery](https://chesamel.com/davos-2026/) - Davos 2026, the World Economic Forum Annual Meeting, delivered its predictable headline moments. The speeches that dominate the news cycle, the quotes that get clipped and debated within minutes. Mark Carney’s warning about a more fractured global order, followed by Donald Trump’s forceful economic messaging, took a large share of the attention. But the headlines
- [CES 2026: Resetting the Signal-to-Noise Ratio for the Year Ahead](https://chesamel.com/ces-2026/) - Every January, CES floods our feeds with product launches, bold claims, and futuristic demos. CES 2026 felt different. Not because innovation slowed, but because the conversation matured. This year’s CES wasn’t about who could shout the loudest. It was about what actually deserves attention as organisations reset priorities for the year ahead. From novelty to
- [Key Insights from MWC 2025 - Where Connectivity Meets AI Innovation](https://chesamel.com/key-insights-from-mwc-2025-where-connectivity-meets-ai-innovation/) - The Mobile World Congress 2025 (MWC) remains one of the world’s most influential technology gatherings, and this year’s event exceeded expectations with an unmistakable focus on the future of digital transformation. As part of the Chesmael team in attendance, we immersed ourselves in cutting-edge discussions, industry trends, and forward-leaning sessions that are shaping the world
- [Highlights from World Summit AI – Qatar 2025 — Driving AI Leadership in the Region](https://chesamel.com/highlights-from-world-summit-ai-qatar-2025-driving-ai-leadership-in-the-region/) - The World Summit AI – Qatar 2025 brought the global AI community together right here in Doha, elevating local and international conversations about the future of artificial intelligence. As attendees, the Chesmael team gained valuable perspectives from discussions that spanned AI governance frameworks, sovereign infrastructure strategies, and applied AI innovation across sectors. A Global AI
- [AI Upskilling Fatigue: Why Training Isn't Sticking](https://chesamel.com/ai-upskilling-fatigue-why-training-isnt-sticking/) - By Aislín Johnston Do you feel threatened by AI? You would be in good company. AI is coming for at least 40% of jobs globally, the number rising to 60% in developed nations. It’s embedded into every strategic conversation and the focal point of boardroom urgency. The World Economic Forum (WEF) found that at least
- [What If Marketing Lost Its Budget: A Thought Experiment ](https://chesamel.com/what-if-marketing-lost-its-budget-a-thought-experiment/) - By Aislín Johnston What would happen if your marketing budget disappeared? This isn’t rage-bait, and as unsettling a hypothetical scenario as it may seem, it isn’t that far-fetched. Marketing has traditionally been the first on the chopping block during turbulent times, pliable enough to trim down without undue alarm, and elastic enough to bounce back.
- [Big Business, Small Thinking: Agentforce](https://chesamel.com/big-business-small-thinking-agentforce/) - By Aislín Johnston What would compel 95% of businesses to invest in something with zero ROI to date? Written down, it sounds objectively ludicrous, but it’s happening everywhere. Organisations have drunk deeply from the corporate Kool-Aid on a global scale and, arm-in-arm, fallen into the AI Hype Trap. The visceral gap between a priori visions
- [Campaigns That Stuck ](https://chesamel.com/campaigns-that-stuck/) - By Aislín Johnston Most B2B campaigns become victims of their own creators. Loath to run the risk of potential reputational damage by pushing for a bold idea, many organisations opt to replicate what’s already been ‘marked safe’ in their industry. Sanded-down messages stacked on sanitised ideas in the same old colour palette have become so
- [Playing It Safe Is The Riskiest Move You Can Make](https://chesamel.com/playing-it-safe-is-the-riskiest-move-you-can-make/) - Because B2B brands have to stand out. By Aislín Johnston The worst thing that can happen to a B2B brand isn’t getting cancelled, it’s being forgotten. And the quickest way to fade into the background is to focus primarily on your campaigns at the expense of your greatest intangible asset, which is your brand. Chasing
- [Over-Communicated and Under-Connected?](https://chesamel.com/over-communicated-and-under-connected/) - Solve audience fatigue with sharper strategies. By Aislín Johnston The Attention Recession It’s a truth universally acknowledged that we’ve never scrolled more or engaged less. Fingers point in unison towards the chronic oversaturation of customer touchpoints as organisations compete for the most lucrative and finite resource - our attention. Focus and interest hold intangible growth
- [Maximise Your B2B Content Stack: Dismantle Silos, Build Ecosystems ](https://chesamel.com/maximise-your-b2b-content-stack-dismantle-silos-build-ecosystems/) - By Aislín Johnston Executive Summary Content is underperforming in most organisations, not because teams lack talent, but because the stack is under-resourced, poorly aligned, and built for a linear journey that doesn’t exist. Two structural blockages do the most damage: data silos and the Sales and Marketing fault line. The result is content that shows
- [Intuition Still Matters in an AI-Powered World ](https://chesamel.com/intuition-still-matters-in-an-ai-powered-world/) - By Aislín Johnston AI has never needed human intelligence more, and with every iteration, that need will grow exponentially. On track for a 25-fold increase in economic contribution by 2033, its value is predicted to reach $4.8 trillion, placing a third of jobs in developed countries at risk of total automation. While undoubtedly the single
- [Transparency Pays Off, Here's Why](https://chesamel.com/transparency-pays-off-heres-why/) - How Ethical ESG Reporting Strengthens and Stabilises the Bottom Line. By Aislín Johnston Sustainability remains a divisive topic, with organisations worldwide adopting wildly different attitudes to what is, in essence, an emerging business discipline. However, Chesamel firmly believes sustainability has already secured its place as a strategic differentiator and that those who fail to evolve
- [Growth with a Backbone: Purpose in Business vs. Purpose-Washing](https://chesamel.com/growth-with-a-backbone/) - By Aislin Johnston Purpose is this century's differentiator. Fundamental to long-term business success, organisations that run without a clearly defined raison d’être haemorrhage opportunities for greater engagement, growth, and alignment every single day. In stark contrast to the pithy comms and flaky brand campaigns seen far too frequently, purpose-driven organisations, rooted in ethics, authenticity, and
- [When Marketing Leads, Markets Shift](https://chesamel.com/when-marketing-leads-markets-shift/) - An ode to the power of brand-driven transformation. By Aislín Johnston There are no accidental winners in business, growth or transformation. Success in saturated markets is only possible when story, strategy, and systems align under a brand that operates as a dynamic growth engine that binds them together. The cruciality of interweaving multiple moving parts
- [CMOs, It’s Time to Step Off the Sidelines](https://chesamel.com/cmos-its-time-to-step-off-the-sidelines/) - By Aislín Johnston In recent years, marketing has been treated as the most expendable line item in the corporate playbook. When pressure mounts, it’s the first focus area for budget cuts, and if results disappoint, it’s the CMO who takes the fall. This disproportionate gap in grace isn’t because marketing inherently lacks value; it’s because
- [The Evolution of Digital Transformation](https://chesamel.com/the-evolution-of-digital-transformation/) - The evolution of digital transformation has been unfolding since the 1970s, shaping how businesses adapt. From the rise of the internet, e-commerce, social media and cloud technology, this shift continues to redefine how organisations operate. As companies try to stay competitive in a turbulent global market, we have witnessed a heightened focus on digital
- [The 10 Best Social Media Management Tools](https://chesamel.com/10-social-media-management-tools/) - Guest Blogger, Lina Poka: “Lina built a very successful marketing career in Toronto, Canada before moving to Edinburgh and holds a BBA & an MBA from the prestigious Schulich School of Business at York University in Toronto, Canada; and for the past six years Lina has run her own marketing consulting company. Lina’s career has
- [Why Is Working as a Team Important?](https://chesamel.com/why-working-as-a-team-is-important-for-business/) - What is Teamwork? ‘The combined action of a group, especially when effective and efficient’ Oxford Dictionaries Teamwork - we’re taught from an early age that working as a team is a skill to master, superior to going it alone. Alongside our times tables we’re encouraged to work with others, to share our own ideas
- [Two Jobs, One Salary: 2025’s Unexpected Workplace Trend ](https://chesamel.com/two-jobs-one-salary-2025s-unexpected-workplace-trend/) - By Aislín Johnston Twice the work for half the traction is the curveball organisations did not see coming this year. The facts, however, are indisputable. Conversations around professionals feeling overwhelmed by the implications of artificial intelligence not only on their workload, but also by expectations from leadership regarding performance and continuous learning, are up 82%.
- [What to Automate 
and What to Leave Alone ](https://chesamel.com/what-to-automate-and-what-to-leave-alone/) - An honest guide to using AI without diluting your brand. By Aislín Johnston Artificial intelligence is undoubtedly the most controversial innovation of the 21st century. Nothing less than a willful handover of human autonomy to machines, algorithms, and opaque systems. It stirs as much existential unease and ethical debate as it does excitement about its
- [How to Overcome Skills Mismatch in the Modern Workforce](https://chesamel.com/how-to-overcome-skills-mismatch-in-the-modern-workforce/) - Organisations are facing the growing challenge of skills mismatch. According to recent studies, 68% of businesses report skills shortages, which has a direct effect on their output, profitability, and growth. The need for a workforce equipped with the right skills is now critical for sustained growth. However, many businesses find themselves navigating a gap between
- [Proud to Build Inclusive Workplaces Every Day](https://chesamel.com/proud-to-build-inclusive-workplaces-every-day/) - By Aislin Johnston Chesamel has achieved something extraordinary; something many organisations aim for but few achieve. In an industry rife with symbolic gestures and short attention spans, we have successfully built a workplace where inclusion is a lived-and-breathed experience. How do we know? We asked our workforce to appraise our efforts honestly, and the data
- [The Analogue World is Gone for Good](https://chesamel.com/the-analogue-world-is-gone-for-good/) - This might attract some heat in the comments, but is it time to admit that the analogue world is gone for good? Some might say yes. After attending Google Cloud Summit London last week, we’re inclined to agree. Surrounded by over 3000 fellow Google customers and partners on a gloriously sunny London day, the temperature
- [How Mature Is Your ESG Strategy?](https://chesamel.com/how-mature-is-your-esg-strategy/) - An argument for progress over perfection By Aislín Johnston There’s no shortage of noise around ESG. Everyone’s talking targets, transparency, and triple bottom lines, but few are confronting that complexity head on. The truth is that many organisations have no idea where to start with such a complex undertaking, and many are resorting to calculated
- [How Businesses Can Adapt To The New Future of Travel & Tourism](https://chesamel.com/how-businesses-can-adapt-to-the-new-future-of-travel-tourism/) - As we all become more conscious of environmental impacts, sustainable tourism has emerged as a crucial mind shift. Travel and tourism ESG is transforming the way the industry operates, with many businesses wondering how to make tourism sustainable. The ESG approach considers the entire experience, ensuring that the economic, social, and environmental impacts are managed
- [Google Cloud NEXT 2025: Digital Transformation is a Non-Negotiable](https://chesamel.com/google-cloud-next-2025-digital-transformation-is-a-non-negotiable/) - by John N. Cofie - Founder & CEO Not because the future is coming, but because it’s already here. While there was plenty of buzz around new tools and technologies, particularly Gemini 2.5’s impressive video-generation capabilities, the real talking point was the sheer pace of change. The theme running through the event was clear: we’re
- [Earth Day 2025: What Sustainable Workplace Transformation Is & What It’s Not](https://chesamel.com/earth-day-2025-what-sustainable-workplace-transformation-is-and-what-its-not/) - By Aislín Johnston Today is Earth Day. Earth Day is a celebration of the heroic work of environmental movements worldwide and a rallying cry for long-term ecological sustainability in our lifetimes. The theme for this year is “Our Power, Our Planet”, and nothing could be more apt for the world we live in today. It’s
- [The Future of Cloud: What’s Next After 26 Years of Google?](https://chesamel.com/the-future-of-cloud-whats-next-after-26-years-of-google/) - As Google marks 26 years of innovation, we also reflect on over 15 years of partnership, a journey shaped by constant evolution. From search engine pioneer to global leader in AI and cloud computing, Google has transformed how we work, connect, and grow. Now, the focus shifts to what’s next. What does the future of
- [Three Pillars of a Future-Proof ESG Strategy](https://chesamel.com/robust-sustainability-three-pillars-of-a-future-proof-esg-strategy/) - Environmental, Social, and Governance (ESG) is more critical than ever for businesses aiming to ensure long-term success and resilience. Developing a robust ESG strategy not only mitigates risks but also enhances corporate reputation and drives sustainable growth. This year, ESG is transitioning from a peripheral concern to a core strategic priority, spurred by strengthening regulatory
- [Marketing Specialists vs. Generalists: Building Effective Marketing Teams in 2025](https://chesamel.com/specialists-or-generalists-effective-marketing-teams-in-2025/) - Remember when hiring a marketing team meant finding an “affordable” social media manager who could do it all? Write the copy, build the strategy, analyse the data, and maybe even fix the printer? Those days are long gone. Today, businesses face a different kind of challenge: deciding whether to hire marketing generalists, specialists, or a
- [Understanding Neurodiversity In The Workplace](https://chesamel.com/understanding-neurodiversity-in-the-workplace/) - What Is Neurodiversity? Neurodiversity refers to the different ways our brains function. We each respond to, process, feel and manage things in different ways. As much as we could say we are all, in a way, neurodiverse, there is a most common way of processing and managing thoughts - neurotypical and a less common way
- [How To Develop A Strong Workforce Strategy: A Step-By-Step Guide ](https://chesamel.com/how-to-develop-a-strong-workforce-a-step-by-step-guide/) - Part of the strategic planning for a business is creating a strong workforce as it’s key to developing a collaborative, profitable, streamlined business and a positive, productive culture. We know the importance of building up your people and creating strength and resilience in your workforces, to accelerate your teams and organisations towards growth. So, how
- [Digital Fluency Is The New Competitive Edge](https://chesamel.com/digital-fluency-is-the-new-competitive-edge/) - By Aislín Johnston What do the thinkers, dreamers, visionaries, and success stories of the modern age have in common? Surprisingly, they’re all digitally fluent. In truth, you cannot be a visionary in the twenty-first century without impeccable digital fluency. This isn’t a fad hypothesis bandied about the digi-sphere, but a verifiable fact; digital fluency has
- [The Power of AI and Personalisation at Scale](https://chesamel.com/the-power-of-ai-and-personalisation-at-scale/) - By Aislín Johnston The most compelling marketing initiatives make the receiver feel seen, heard, and understood, like the brand speaks to them directly without the schmoozy sales pitch, resonating with a need they may (or may not) have been aware they had. This is the essence of personalisation, where customer communications and interactions feel hand-crafted
- [Burnout Isn’t the Benchmark: Choose Passion, Community & Play](https://chesamel.com/burnout-isnt-the-benchmark-choose-passion-community-play/) - By Aislín Johnston Ever feel like every workday ends with you running on fumes? Like your spark has quietly vanished, and somehow the best part of your week is just closing your laptop? If you’ve ever felt conflicted about voicing that sentiment, just know that you wouldn’t be standing alone - it’s echoing around more
- [Reimagining Innovation: Reflections from the AWS Summit 2025](https://chesamel.com/reimagining-innovation-reflections-from-the-aws-summit-2025/) - By Roberto Sanha This month, I had the opportunity to attend the AWS Summit 2025, a showcase not just of technology itself but, excitingly, of everything it’s making possible. From the moment I stepped into the venue, the writing was on the wall: we are no longer talking about the future of cloud and AI,
- [The Anatomy of Workplace Stress](https://chesamel.com/the-anatomy-of-workplace-stress/) - Did you know April is Stress Awareness Month? Perhaps the real surprise is that it’s only a month. For most of us, stress is now a permanent companion. It’s no longer just a bad day; it’s become part of our everyday reality. Modern workplace cultures reward being constantly reachable, relentlessly adaptable, and perpetually available, often
- [Digital Transformation for SMEs: Achieving More with Less](https://chesamel.com/digital-transformation-for-smes-achieving-more-with-less/) - Digital transformation doesn't have to mean massive, expensive overhauls. For SMEs, the key is implementing digital transformations that deliver the most impact for the least investment. But, this is easier said than done, especially when you’re trying to keep pace with larger competitors who can more readily invest in digital transformation. So, to help steer
- [Trust in the Age of Digital Finance: Building Credibility in FinTech Marketing](https://chesamel.com/trust-in-the-age-of-digital-finance-building-credibility-in-fintech-marketing/) - The FinTech landscape is undergoing a transformative shift, with digital innovations reshaping the way we perceive and manage our finances. From the convenience of online banking apps to the efficiency of digital payment systems, the digital financial realm offers a plethora of advantages. Yet, as the industry burgeons with novel startups and inventive solutions, the
- [The Intersection of AI and Fintech: A Marketing Renaissance](https://chesamel.com/the-intersection-of-ai-and-fintech-a-marketing-renaissance/) - The financial sector, historically known for its resistance to change, is currently undergoing a seismic shift. As we stand at the crossroads of the digital age, the fusion of Artificial Intelligence (AI) and fintech is emerging as a transformative force, reshaping the very fabric of the industry. The global financial sector was worth $26.5 trillion
- [The Future of the Workforce: Trends Shaping the Next Decade](https://chesamel.com/the-future-of-the-workforce-trends-shaping-the-next-decade/) - 2024 was a landmark year for the workforce. Automation and AI propelled productivity to unprecedented heights, streamlining processes and enabling businesses to do more with less. While employees questioned the future of their roles, wondering how technology might reshape them. As we look ahead to 2025, one thing is clear: the workforce is on the
- [Use the Booming Health & Wellness Industry To Improve Your Employer Branding](https://chesamel.com/the-booming-health-wellness-industry-and-improving-your-employer-branding/) - Health and wellness is a popular and thriving industry; how popular? It’s a $4.2 trillion business globally; back in 2014, it was triple the size of the worldwide pharmaceutical industry at the time. This industry has been growing for some time now but between then and 2017 it was growing at nearly double (6.4%) the
- [Shaping a Responsible Tech Strategy: Avoiding Innovation for Innovation’s Sake](https://chesamel.com/shaping-a-responsible-tech-strategy-avoiding-innovation-for-innovations-sake/) - Remember when adopting new technology meant upgrading to faster computers or installing a new office suite? Those days are long gone. Now, buzzwords like AI, blockchain, and IoT dominate conversations, and businesses often feel the pressure to jump on the latest trends. But here’s the truth: not every innovation is worth chasing. Investing in technology
- [Marketing Transformation in Healthcare](https://chesamel.com/marketing-transformation-in-healthcare/) - The healthcare sector, encompassing Pharma, Biotech, Life Sciences, and general healthcare, stands at a pivotal juncture. As the digital age progresses, the industry grapples with the challenge of effectively marketing its processes to a diverse audience. From demonstrating value in a complex ecosystem of stakeholders to meeting the rising expectations of informed patients demanding transparency
- [Marketing Resolutions for 2025: Building Trust in a Distracted World](https://chesamel.com/marketing-resolutions-for-2025-building-trust-in-a-distracted-world/) - Trust used to be something brands could count on once they delivered a reliable product or service. But today, trust is no longer a default setting. With misinformation, overstimulation, and privacy concerns on the rise, consumer trust is at an all-time low. Only 50% of U.S. consumers trust the brands they engage with, and 55%
- [Making Sense of Agility in Business Transformation](https://chesamel.com/making-sense-of-agility-in-business-transformation/) - Remember when "agility" simply meant being quick on your feet? Since the Agile Manifesto’s release in 2001, the term has become a cornerstone of business conversations. But somewhere along the way, its meaning has become muddled… overused, often undefined, and stretched to fit every context. In business, agility is about much more than speed. It
- [Is Marketing Leadership Shifting From Growth-Oriented to Brand-Centric?](https://chesamel.com/is-marketing-leadership-shifting-from-growth-oriented-to-brand-centric/) - Introduction Growth and brand building have always teetered on a delicate balance for marketing leaders. Growth marketing was born out of the limited budget of startup companies, with a focus on acquiring customers fast through unconventional or less expensive means. Whereas brand building is more of a long-term play of integrity, creating and evolving a
- [How To Demonstrate Competence In Your ESG Reporting](https://chesamel.com/how-to-demonstrate-competence-in-your-esg-reporting/) - The FCA now requires companies to disclose how they consider ESG risks and opportunities in their decision-making processes, as well as a prohibition on false or misleading ESG claims. Not only that, they also plan to establish a new ESG disclosure standard, which will require companies to provide consistent and comparable information on their ESG
- [Google Cloud Next ‘24: The Exciting Future of AI in Las Vegas](https://chesamel.com/google-cloud-next-24-the-exciting-future-of-ai-in-las-vegas/) - This past week, Vegas hosted the 2024 Google Cloud Next event, where Google Cloud unveiled a series of groundbreaking innovations aimed at revolutionising business and everyday life through AI. Our CEO, John Cofie, had the opportunity to attend and get a good look at what’s in store. They even had performances from Grammy® Award winners,
- [Easy Ways to Incorporate Wellbeing into Your Work Space](https://chesamel.com/easy-ways-to-incorporate-wellbeing-into-your-work-space/) - Whether you work from bustling coffee shops or a corporate cubicle, it has never been more important to consider your wellbeing during your working day. Incorporating wellness into your daily routine will undoubtedly increase productivity, creativity and make you a whole lot happier while you work. Take a look at our workforce planning methods for
- [Thinking Differently is the Heart of Innovation](https://chesamel.com/thinking-differently-is-the-heart-of-innovation/) - Every breakthrough that changed the world - from electricity to the internet, artificial intelligence to space exploration - came from people who dared to think differently. Yet, for far too long, workplaces have been entrenched in a narrow, homogenised and highly regulated way of thinking, acting and competing in market. The expectation is that brilliant,
- [IWD 2025: The Future Belongs to the Bold](https://chesamel.com/iwd-2025-the-future-belongs-to-the-bold/) - The theme of "Accelerate Action" guides the future we’re building — in business, in society, and in leadership. Our Vision A company that leads the way not just in business transformation but in social transformation. A place where female leadership isn’t the exception, but the norm. A workplace where growth isn’t measured just by profit
- [Building a Culture of Continuous Learning for a Future-Ready Workforce](https://chesamel.com/building-a-culture-of-continuous-learning-for-a-future-ready-workforce/) - For decades, careers followed a predictable path: employees stayed with one or two employers over their lifetime, steadily climbing the ladder with skills they learned early on. But that model no longer holds. In today’s fast-moving world, where hybrid work, automation, and AI are reshaping industries, the only constant is change. This shift demands more
- [Sustainable Marketing: How Green is Your Brand’s Marketing Strategy?](https://chesamel.com/sustainable-marketing-how-green-is-your-brands-marketing-strategy/) - Remember when “going green” in marketing meant adding a leaf to your logo or using recyclable packaging? Those days are long gone. Today’s consumers are savvier than ever, looking for brands that back their environmental claims with real action. But here’s the thing: sustainability in marketing isn’t just about what you say, it’s about what
- [The Future of Marketing Is Personal, But at What Cost?](https://chesamel.com/the-future-of-marketing-is-personal-but-at-what-cost/) - Introduction Face it. Consumers have high expectations. They expect an experience tailored to their unique preferences. This growing demand has propelled hyper-personalised marketing, transforming how businesses interact with their customers. Recent data from Dunnhumby shows that personalised loyalty is no longer just a nice-to-have. It’s a proven driver of up to 43% profit growth. By
- [Building Sustainable Supply Chains: Strategies and Best Practices](https://chesamel.com/building-sustainable-supply-chains-strategies-and-best-practices/) - The demand for sustainability is unstoppable, driven by increasing consumer awareness and investor expectations. According to a PwC survey, 64% of global consumers are worried about sustainability and consumers are willing to pay a premium of 9.7% for sustainably produced goods​​. This rising demand is not just about consumer preferences; it is also about regulatory
- [The Digital Evolution: How Not To Fall Behind](https://chesamel.com/the-digital-evolution-how-not-to-fall-behind/) - Despite significant investments, most digital transformations fail to deliver the expected impact. Companies capture less than a third of the full potential from their digital initiatives. And as we move closer to Q4, the gap between digital leaders and laggards continues to widen. So why do many digital transformations fall short and how can businesses
- [The Future of Leadership: Building an Agile and Resilient Team Structure](https://chesamel.com/the-future-of-leadership-building-an-agile-and-resilient-team-structure/) - If ​agile organisations are 70% more likely to be in the top quartile of organisational health, businesses must adapt quickly or they risk crumbling under the pressure of modern employee needs: flexibility, freedom, hybrid working, and a better work-life balance. Leaders who have the agility to forge new paths, seize new technologies, build resilient teams
- [The Changing Role of the CMO: Steering Through Modern Marketing Challenges](https://chesamel.com/the-changing-role-of-the-cmo-steering-through-modern-marketing-challenges/) - The Chief Marketing Officer (CMO) role has evolved dramatically over the years. Once seen as the overseer of brand messaging and campaign execution, today's CMOs are key players in driving digital transformation, customer-centric strategies, and business growth. This shift is not merely a response to market dynamics but a proactive redefinition of what marketing leadership
- [AI in Marketing: Beyond the Hype and What’s Next](https://chesamel.com/ai-in-marketing-beyond-the-hype-and-whats-next/) - In the rapidly changing field of marketing technology (martech), AI has evolved from a trendy buzzword to an essential asset reshaping how strategies are crafted and executed. This blog delves into the enduring impact of AI on marketing, explores the real-world applications that are redefining industry standards, and peeks into the crystal ball to predict
- [Women in Business: A Journey Towards Equity and Empowerment](https://chesamel.com/women-in-business-a-journey-towards-equity-and-empowerment/) - Reflecting on Women's History Month and International Women's Day, we're reminded of both the progress made and the hurdles that still exist for women in the world of business. Despite advancements, women continue to confront the gender pay gap, underrepresentation in leadership, and unique challenges in fields like STEM and technology. This blog post takes
- [Employee Engagement: Igniting a Productive Workforce in the Current Workplace](https://chesamel.com/employee-engagement-igniting-a-productive-workforce-in-the-current-workplace/) - The Future of Employee Engagement: A People-Centric Shift There's an inevitability in the shift towards a people-centric engagement approach. Rather than focusing on mere productivity, there's now a growing recognition of the need to prioritise employee well-being and involvement. This major shift underpins the belief that when employees feel valued and involved, productivity will automatically
- [A Marketer’s Guide To Cloud Security & Compliance in 2024](https://chesamel.com/a-marketers-guide-to-cloud-security-compliance-in-2024/) - Cloud technology now powers almost all businesses' transformation and innovation. With over 80% of workloads now residing in the cloud, its role is pivotal. But for it to be used correctly and safely, companies must adhere to the right security practices. Security isn't just a feature; it's the foundation of successful digital ventures. As a
- [Embracing Sustainability: The Intersection of Nature, Finance, and Innovation](https://chesamel.com/embracing-sustainability-the-intersection-of-nature-finance-and-innovation/) - After a year where the urgency of addressing environmental, social, and governance (ESG) issues is evidently escalating, our recent webinar, "The Role of Finance, Technology & Innovation Ahead of COP28," presented invaluable insights. Hosted by Charlie Eyeington and Maximilian Rossi of Chesamel, the event featured Dan Sherrard-Smith from Mother Tree and Holly McKinlay of WWF-UK,
- [Consumer-Driven Sustainability: How Marketing Can Lead the Change](https://chesamel.com/consumer-driven-sustainability-how-marketing-can-lead-the-change-2/) - Google's recent unveiling of its sustainability marketing playbook comes as a pioneering initiative as we swiftly move towards 2024. This playbook, built from a collaborative effort with Drawdown Labs, aims to ingrain and accelerate sustainability into daily marketing operations. At Chesamel, we echo this sentiment, recognising the imperative for marketers to transition towards a consumer-driven
- [Creating Campaigns That Last: A Comprehensive Four-Step Strategy for 2024](https://chesamel.com/creating-campaigns-that-last-a-comprehensive-four-step-strategy-for-2024/) - Striving to craft ads that endure the test of time is similar to finding one’s voice in a bustling marketplace. In 2023, an average individual encountered between 5,000 and 10,000 ads DAILY across various platforms - be it radio, print, or digital channels like YouTube, LinkedIn, TikTok and Facebook​​. This flood of marketing messages not
- [Impact-Driven Business Intelligence: Chesamel's Approach to Data Analytics](https://chesamel.com/impact-driven-business-intelligence-chesamels-approach-to-data-analytics/) - There's something thrilling about venturing into uncharted waters, especially in the dynamic realm of technology. At Chesamel, we're turning the page to a new chapter as we delve into the world of Business Intelligence (BI), Data Science, and Artificial Intelligence (AI). This isn’t merely a business expansion; it’s our pledge to assist businesses in navigating
- [Five Ways Big Data Can Enhance Sustainability Efforts for Smaller Brands](https://chesamel.com/five-ways-big-data-can-enhance-sustainability-efforts-for-smaller-brands/) - In the face of record-high inflation rates and strict sustainability regulations, there's an increasing demand among smaller brands for cost-effective solutions to champion ESG. Thankfully, big data and AI offer a silver lining, enabling brands with limited budgets to find innovative paths to sustainable growth. And in a world where over 85% of the global
- [Why Personalisation Remains FinTech's Marketing Success Formula in 2024](https://chesamel.com/why-personalisation-remains-fintechs-marketing-success-formula-in-2024/) - It’s been a tough year for FinTech. This year's combination of reduced FinTech funding (65% decline) and reduced consumer spending has sparked stronger competition for FinTech businesses. That’s why the term ‘personalisation’ is going through an ABBA-like rebirth in the marketing industry. Customers are becoming more reserved with their money and more concerned about their
- [Future-Proofing Now: ESG Investment](https://chesamel.com/your-future-proofing-now-esg-investment/) - Is Environmental, Social and Governance (ESG) a priority for your business? As environmental impact and social responsibility continue to nudge their way to the forefront of consciousness and agendas, organisations have been taking note and making this their business for a while now, responding to the demand from customers, employees and most importantly for this
- [The Journey to Equality, Inclusivity & Diversity: Never stop moving!](https://chesamel.com/the-journey-to-equality-diversity/) - We want to talk about diversity, equality and inclusion, what it means to us and how we’re always reaching for this in the work we do. In our agency, we work with people all day, every day, we work with our internal team, contractors, teams placed and managed in client organisations, with candidates looking for
- [Change in Organisational Culture in the Digital Age](https://chesamel.com/change-organisational-culture-digital-age/) - As more and more organisations evaluate their positions in the digital age, there are a number of challenges that come in the way of success. Organisational culture is a key decisive factor when it comes to digital transformation. New-age startups born in this era are already showing new cultural set-up devoid of bureaucratic silos, among
- [Digital Skills For The Future Of Work](https://chesamel.com/digital-skills-for-the-future-of-work/) - “An estimated 17.1 million (52%) people still lack the digital skills required in the workplace.” -Lloyds Digital Skills Index, May 2020 There’s no question that digital skills, of some level, can now be considered essential in the workplace; within the EMEA region, 80% of working professionals are required to have basic digital skills abilities. We
- [More Women in Tech Could Mean a Big Boost for European GDP](https://chesamel.com/more-women-in-tech-could-mean-a-big-boost-for-european-gdp/) - Across the EU there is a lack of women in tech and ICT roles. In fact, women make up only 18% of the ICT industry in Europe, compared to 48% in non-ICT sectors. This map, very interestingly, shows the percentage of women in tech across Europe. The UK come in at a below average 17%.
- [Mental Health In The Workplace ](https://chesamel.com/mental-health-in-the-workplace/) - World Mental health day is the perfect excuse for any and all businesses, organisations groups and individuals to speak openly about mental health, to learn how they can help, what needs to change and how they can recognise both symptoms and causes in our everyday lives. As you know we live by Learn
- [Ace The Basics of Strategic Planning](https://chesamel.com/the-basics-of-implementing-strategic-planning/) - In the interest of strategic planning month, we’re taking you back to the basics of strategizing for your organisation. Every business has some form of plan or business plan, however, without being strategic, all of that planning is much less like pay off. So, let’s start with a definition of what we really mean
- [Good Management Listens To Their Employees - Is That You?](https://chesamel.com/good-management-listens-to-their-employees-is-that-you/) - We all want to be heard, if we stand up and put ourselves and our ideas forward then we want to be both heard and listened to. Unfortunately, in the workplace, this is not always the case! Often Managers have the casting decision, and while this is part and parcel of their position and responsibility,
- [The Future Of Marketing](https://chesamel.com/the-future-of-marketing/) - Growing a business and aiding in the growth of other’s businesses through the means of marketing assistance (among other things), relies on being acutely tuned to the shifts, trends and predictions of the marketing landscape as it evolves. Through the advancement of technology, the demands of younger generations and changing social focuses and awarenesses, marketing,
- [Preparing For Business Growth](https://chesamel.com/preparing-for-business-growth/) - All businesses are striving for growth in one form or another; this is how companies develop, new relationships begin, and profits increase. This growth can come in many varying forms; it’s not always easy to know if your business is ready for growth, which direction and shape that growth will take, and you need to know
- [Digital Skills To Nurture Business Growth](https://chesamel.com/digital-skills-to-nurture-business-growth/) - The growth of a business is propelled by the employees of which it constitutes. Businesses who do not invest time, money and resources into digitalising their operations, upskilling their staff and ensuring their teams are sufficiently digitally literate will fall behind. Digital advancements are sweeping workplaces, whipping up their operating systems, sales management, recruitment processes and
- [Why We Need Praise In The Workplace For Business Growth ](https://chesamel.com/why-we-need-praise-in-the-workplace-for-business-growth/) - Praise - most of us are better at receiving it than giving it. By acknowledging the benefits which praise can scatter throughout the working environment, the purpose of giving praise more freely becomes more glaringly apparent. How can we do our part to both improve the working environment and nurture business growth? As
- [Digital Transformation and Your People](https://chesamel.com/digital-transformation-and-your-people/) - As we move towards 2020 digital transformation is becoming, more than ever, a need for businesses to survive and thrive. “96% of companies see digital transformation as important or critical to their development” Progress Software claimed this to be true of 2016. Now, three years on, are we any closer to not only acknowledging the
- [A Winning Start To Your Business Day ](https://chesamel.com/a-winning-start-to-your-business-day/) - Getting your working week off to a flying start can begin with one really great Monday. Monday mornings can be fragile, vulnerable to any small factor threatening to knock us off keel, but we know you’re prepared to keep yourself from falling victim to these traps and wobbles; and to give you a
- [We Need To Talk About The Digital Skills Gap](https://chesamel.com/we-need-to-talk-about-the-digital-skills-gap/) - The digital skills gap’s kryptonite is learning; a thirst for learning, to push ourselves to stay current in terms of technology, software and programmes that weren’t available to learn, or let’s face it, exist only five years ago. The need is there, and however the education system is changing to attempt to stay abreast
- [Marketing Strategies | Brand Loyalty](https://chesamel.com/marketing-strategies-brand-loyalty/) - In the good old days, there was less competition for customer’s attention and for their loyalty to the brand. With fewer brands in competition, it was easier for marketers to keep both the attention and loyalty of their customers; this brand loyalty was often strong and long lasting, you might even say a little
- [Emotional Marketing and The Rise Of Visual Platforms.](https://chesamel.com/emotional-marketing-and-the-rise-of-visual-platforms/) - Visual platforms have boomed, blossomed and bewitched us over the past ten years. Not only us as individuals but the brands who reach out to us, have all been dominated and influenced by the visual platforms within our smartphones and tablets, namely, Instagram, Snapchat, Pinterest and Youtube. And they're making it easier for emotional marketing
- [Business Strategy | Responding To Social Media Feedback](https://chesamel.com/business-strategy-responding-to-social-media-feedback/) - While social media has shaken up both the business strategy and the relationship between customers and brands in a particularly significant way, it has also brought some new potential issues which marketers and brands as a whole need to learn how to manage. Brands have been gifted fast, responsive, targetable platforms, but customers have
- [How Authentic Is Your Marketing?](https://chesamel.com/how-authentic-is-your-marketing/) - Authenticity in marketing, why is this something you need to be checking for, why should our marketing efforts need to be viewed as authentic? Well, according to Social Media Today ‘ 90% of consumers said that authenticity is important when deciding which brands they like and support.’ and you don’t ignore the majority of your
- [Utilising Feedback For Business Growth](https://chesamel.com/utilising-feedback-for-business-growth/) - Of all the tools you can utilise for business growth, you should never underestimate the power of leveraging feedback; how can you make this work in your favour and put it towards the task of business growth? Know what you’re doing wrong This will, more likely than not, be readily offered to you; the big
- [Can AI and The Demand For Soft Skills Evolve Together?](https://chesamel.com/can-ai-and-the-demand-for-soft-skills-evolve-together/) - The growth of technology has transformed the consumer journey, the workplace and both the way in which we carry out and the speed of our jobs. Across the board, our day to day capabilities have changed as digital capabilities evolve. AI is one of the most prominent technological developments that continues to storm through
- [Marketing Trends | Measuring Sentiment Analysis](https://chesamel.com/marketing-trends-measuring-sentiment-analysis/) - Emotion is intrinsically linked to successful marketing, tapping into that emotion and attaching that emotion and sentiment to your brand can increase interaction, brand loyalty and profits through purchase. Sentiment analysis is something which marketers do to measure the effect and impact that their marketing and brand is having on their audience. All marketing
- [Demand Generation | Marketing Strategy](https://chesamel.com/marketing-strategy-demand-generation/) - Let’s talk about demand generation. What is it all about? Well, quite simply, as it says on the tin, this is generating demand for your business. In some cases this demand may be just under the surface, in other cases, it’s there ready for you to satisfy or you may have to create and craft
- [Changing Business Cultures for Learning and Development](https://chesamel.com/changing-business-cultures-for-learning-and-development/) - Why is it even important that you build a culture which champions learning and development? While this might seem a ridiculous question to some, it is, unfortunately, a fact that many businesses, who have failed to move forward with a view for real growth and progression will ask upon seeing a title such as
- [Culture Add. Why You Shouldn’t Be Ignoring This Phrase When Recruiting!](https://chesamel.com/culture-add-why-you-shouldnt-be-ignoring-this-phrase-when-recruiting/) - Lately, we’ve been paying attention to the idea of transforming and changing cultures within a business to create a more accepting, open, transparent culture, benefiting employees and the company overall. How can everyone benefit from these changes? It couldn’t be simpler, content employees who love the company they work for give more
- [Why Marketers Should Focus On Employer Branding](https://chesamel.com/why-marketers-should-focus-on-employer-branding/) - Marketing has a very outward focus, a brand's focus (as it should be) is on gaining customers, attracting and engaging their target audience and converting them into consumers of the product or service they provide; this is true for both B2B and B2C. However, this business cannot be sourced, pursued or attained without the
- [Ace Your GMB Listing](https://chesamel.com/ace-your-gmb-listing/) - Heard of GMB? Maybe Google My Business rings more of a bell? Even if this tool isn't quite on your radar as an individual or small, medium or large business, you will definitely have used it before as a customer. For those who aren't familiar, a GMB listing is the business listing which appears when
- [Transparency: One Of Your Strongest Tools In Marketing & Management](https://chesamel.com/transparency-one-of-your-strongest-tools-in-marketing-management/) - What people are looking for in a brand has changed dramatically. Both customers and employees want to associate with brands who have strong values, and embracing transparency is a sure step in the right direction to providing this. What do we mean by transparency? Open and honest, genuinely. If you take on the
- [4 Benefits Of Outsourcing Recruitment & Talent Discovery](https://chesamel.com/4-benefits-of-outsourcing-recruitment-talent-discovery/) - If you’ve never used a recruitment agency or talent management agency before, you’ll know first hand the work that goes into sourcing a candidate, that you have to do this multiple times before you even get to the CV screening and interviews, which are undoubtedly time-consuming in themselves. You’ll also know that you or your
- [Staff Retention Is An Art, Master It!](https://chesamel.com/staff-retention-is-an-art-master-it/) - High staff turn over and low staff retention is a management and HR nightmare; it cultivates more work, increased expense and can be stifling for company growth as the new candidates start from scratch once again, staggering project development. While constant new injections of talent are a positive thing for a company to experience
- [Why Workforce Planning Works Well For Everyone](https://chesamel.com/why-workforce-planning-works-well-for-everyone/) - Strong business leadership incorporates strategic workforce planning; the strategic planning of how a workforce should be built, how and why certain positions are filled by certain individuals. The benefits of building a strategy here, of workforce planning, can reduce costs and maximize the efficiency of your efforts. What benefits specifically will you enjoy and why does
- [Finding the Funny Bone in Your Workplace Management ](https://chesamel.com/finding-the-funny-bone-in-your-workplace-management/) - All week we’ve been consuming humour from all directions as the UK celebrates Comic Relief; Red Nose Day encourages us all, celebrities and the everyman alike, to not take themselves too seriously, to take a break from the humdrum and mix things up all in the name of Charity. Breaking into workplace management, the targets
- [Recycling As Innovation For Your Content Marketing](https://chesamel.com/sourcing-innovation-in-your-content-marketing/) - The fight to produce something unique, truly eye-catching, in a world where so much content is created and consumed online, through various screens, proves itself an ever-growing struggle; audio, imagery, text articles, video - you name it, we've got plenty of it. And while this will continue to play a huge part of content marketing, as
- [What About Equal Pay?](https://chesamel.com/what-about-equal-pay/) - #EqualPayDay varies from country to country, but you’ll notice that there is a lot of action under this hashtag and topic of discussion today. So what is the movement, where did it start and where are we now? Despite being something that we have been striving for, for nearly 49 years, equal status when it comes
- [Why Engaging a Growth Marketing Agency is a Good Idea](https://chesamel.com/engaging-growth-marketing-specialists/) - Marketing might seem pretty easy these days with the unrestricted access to free marketing tools such as social media and the influx of influencer marketing that businesses tap into, so why would you need a specialist Growth Marketing Agency to help you grow your audience and grow your business? Firstly, we hope as business
- [Applying Workforce Planning Techniques](https://chesamel.com/applying-workforce-planning-techniques/) - Workforce planning is how businesses align goals with current resources and plan a route to success; workforce planning techniques help these businesses get there by evaluating and strategising. Your business will benefit greatly from sufficient strategic workforce planning, from business growth and efficiency to harmonious, content staff but where and how can you get
- [How to Spot Digital Trends And Act On Them](https://chesamel.com/how-to-spot-digital-trends-and-act-on-them/) - Digital Trends What are digital trends? Put simply, they are new inventions or ideas that begin online and rapidly gain attention, change online behaviour and become popular in the mainstream. In the digital world, these changes come along thick and fast and it can be challenging to stay up to date with the latest and
- [Digital Media Training Courses Can Progress Your Career](https://chesamel.com/how-digital-media-training-courses-help-careers/) - It’s that time of year where many of us are taking a moment to reflect on where we are and where we want to go. You may be asking yourself where you next opportunity lies and training can be a great way to explore this. Digital media training courses and development opportunities might be
- [How to Decide Which Digital Marketing Training Courses Are Right For You](https://chesamel.com/how-to-decide-which-digital-marketing-training-courses-are-right-for-you/) - A career in digital marketing is not for everyone. It takes a certain amount of grit and natural curiosity to want to stay on in this ever-evolving field. Which is why, before you embark on your educational journey in digital marketing, you need to remind yourself of the fact that there’s a good chance
- [Strategic Workforce Planning & How To Apply It!](https://chesamel.com/strategic-workforce-planning/) - Strategic workforce planning; perhaps it’s a term you’ve heard bandied around the office or used in meetings, maybe you’ve even used it yourself without fully understanding what it is. What do we mean when we speak about strategic workforce planning and what can it bring to your business, your team and, let’s face
- [Why You Should Be Building Your Own Growth Marketing Team](https://chesamel.com/why-you-should-be-building-your-own-growth-marketing-team/) - Growth marketing includes rapid sourcing, connection, acquisition and retention of customers through marketing and re-marketing to existing customers. Engagement is what we’re really looking at when we discuss growth marketing and a growth marketing team can ensure that the focus is there in your company to do this effectively. In 2019 building a growth marketing
- [What To Look For In A Digital Skills Training Course](https://chesamel.com/what-to-look-for-in-a-digital-skills-training-course/) - Why start looking for Digital Skills Training course? January is the start of a New Year and with the beginning of a New Year comes self-made responsibilities, which are what we call New Year’s resolutions. New Year’s resolutions are what we propose to ourselves in order to make the next year more worthy and productive.
- [A Workforce Planning Model To Empower Employees In The New Year](https://chesamel.com/workforce-planning-model-empower-employees/) - How can you empower your employees to take on the New Year with gusto, to feel empowered to bring new ideas into the fold and push forward with them? It starts with your workforce planning model, with your leadership and the effect that you can have on your employees. Leading your employees in the vein
- [Lunch Break Tips To Clear Your Mind | Workforce Planning Methods](https://chesamel.com/lunch-break-tips-to-clear-your-mind-workforce-planning-methods/) - What do you do on your lunch break? Do you even take the time you’re entitled to? As part of employers’ workforce planning methods, employees should be encouraged to take their whole lunch break. Research from Totaljobs showed that ‘a third of UK employees never leave their workplace after they arrive in the morning.’
- [Closing The STEAM Skills Gap In The Workplace](https://chesamel.com/how-do-we-close-the-skills-gap-in-the-workplace-stemsteamday/) - The UK currently ranks 16th out of 20 OECD (Organisation For The Economic Co-operation and Development) countries. The skills gap we’re working as a nation to close can be seen in the lacking STEAM skills that 40% of employers report difficulties in sourcing. #STEMSTEAM day is celebrated across social media and in schools across the
- [How to Tackle and Prevent Workplace Bullying in Your Business](https://chesamel.com/how-to-tackle-and-prevent-workplace-bullying-in-your-business/) - Bullying has never been something that is confined to the school playground. Unfortunately, bullying in its many forms is something that seeps into our offices and places of work, especially with technology facilitating newer forms of cyber bullying. According to a YouGov Poll, 29% of people have been the victims of workplace bullying. That's nearly 3
- [Workforce Planning Methods | Managing Time More Effectively](https://chesamel.com/a-quick-guide-to-managing-your-time-more-effectively/) - We’re not all born time keepers, and even if you are, a busy work and even personal life can really complicate time keeping. Finding a few tools to introduce to your team and your workforce planning methods could really help you and your team to keep on top of responsibilities and stress levels, and keep
- [Positive Workplace Habits Through Workforce Planning Methods](https://chesamel.com/creating-positive-productive-workplace-habits/) - The workplace varies for us all, perhaps it’s an open office, shared desk, boxed off room, our own home offices or it may even be a cafe for the day; no matter where you call work, you need it to be a productive place, a positive setting where you can meet deadlines and effectively
- [Pain-points Of Being A Social Media Wallflower || Part 1](https://chesamel.com/pain-points-of-being-a-social-media-wallflower-part-1/) - Sometimes it might feel like playing the social media marketing game is like being back at high school. You know that place where you felt awkward, like you didn’t fit in, and you’re surrounded by intimidating, shiny, happy, shouty people? Well fear not. I’m here to tell you that it won’t last forever. You
- [Can You Say ‘No’ When You Need To At Work?](https://chesamel.com/can-you-say-no-when-you-need-to-at-work/) - Making positive impressions is important to most of us, whether we’d like to admit it or not, in our social lives, our relationships, with new people and, of course, in the workplace. Part of our fundamental need to fit in and make that good impression is pleasing your colleagues, managers, bosses and even subordinates. But
- [How to tell stories with Instagram](https://chesamel.com/how-to-tell-stories-with-instagram/) - Ryan Gaven, our Guest Blogger has provided us with a fantastic piece on effectively using Instagram stories - preventing a digital skills gap within your team! The stories feature on Instagram is one of its most popular features. You can utilise this to grow your brand, highlight products and engage your audience. Users tend to
- [Common Social Media Mistakes for Small Businesses - Bridging the Digital Skills Gap in the Workforce](https://chesamel.com/common-social-media-mistakes-for-small-businesses/) - We've been lucky enough to have the wonderful Francis Milligan share his insights and tips to using Social Media as a small business. Share the blog to help close the Digital Skills Gap in the Workforce! Guest Blogger, Francis Milligan: “Freelance digital marketer based in Glasgow. Small business owner with a specialism in Social Media.
- [Digital Skills Training: Running A Technical Website Health Check](https://chesamel.com/how-to-run-a-basic-technical-website-health-check-to-improve-site-performance-in-search-engine-results-pages/) - This Digital Skills Training blog is to help you run a technical website health check to improve your search performance. When taking a high-level view of search engine optimisation there are 3 main pillars to consider when building your visibility within the search engines. Technical On-site including content marketing Off-site I’m going to focus on
- [Digital Skills Training: How To Write Click-Worthy Meta Descriptions](https://chesamel.com/how-to-write-click-worthy-meta-descriptions/) - Guest Blogger Louise Boyd: "Louise is a professional copywriter based in Edinburgh and has worked in digital marketing for nearly a decade. While she has worked on copy for some very well-known brand, she particularly enjoys working with SMEs and start-ups to help them refine their tone of voice, messaging and content strategy. Louise also
- [Why we should all be taking notes on Intelligent Change's email strategy](https://chesamel.com/why-we-should-all-be-taking-notes-on-intelligent-changes-email-strategy/) - Guest Blogger Louise Boyd: “Louise is a professional copywriter based in Edinburgh and has worked in digital marketing for nearly a decade. While she has worked on copy for some very well-known brand, she particularly enjoys working with SMEs and start-ups to help them refine their tone of voice, messaging and content strategy. Louise also
- [Google Digital Skills Training: Common SEO Mistakes](https://chesamel.com/common-seo-mistakes/) - Guest Blogger, Paulo da Costa: “Paulo has worked in Media, Marketing and Research for the past 18 years. He is also a qualified Life Coach. When he heard about the opportunity of working with Google as a Coach he ran to it and never looked back.” Paulo da Costa's blog offers a great Google Digital Skills Training
- [Workforce Planning Model: Benefits Of Diverse Teams](https://chesamel.com/benefits-of-diverse-teams/) - Guest Blogger, Lina Poka: “Lina built a very successful marketing career in Toronto, Canada before moving to Edinburgh and holds a BBA & an MBA from the prestigious Schulich School of Business at York University in Toronto, Canada; and for the past six years Lina has run her own marketing consulting company. Lina’s career has enabled her
- [14 Key Skills You Need to be a Successful Digital Project Manager (DPM)](https://chesamel.com/14-key-skills-you-need-to-be-a-successful-digital-project-manager-dpm/) - Guest Blogger Ekaterina Zelenkova: “With an economics background and over 12 years’ experience in the fields of finance, financial online journalism and management, Ekaterina has an exhaustive ground for passionate work in new market development, financial content writing and analysis. During the last 8 years, she has worked on digital projects too, and more recently with
- [How to Manage Employee Wellbeing?](https://chesamel.com/how-to-manage-employee-wellbeing/) - Guest Blogger Misha Cunningham: “Misha is an entrepreneur and business owner, with a particular affinity towards eCommerce. He is the current Regional Team Leader on the Google Digital Garage project and loves using his digital wizardry to help existing business owners and startups alike. A staunch believer in the Law of Attraction, he believes we are
- [5 Steps to Changing Career](https://chesamel.com/5-steps-to-changing-career/) - Guest Blogger, Evelyn Utterson: "Evelyn is a Software Developer and Coding Coach based in Edinburgh. With a background in Career Guidance, and as a career changer herself, she is passionate about supporting others considering a move into tech or exploring other career ideas." Changing careers can be an exciting yet overwhelming time. Individual circumstances may affect how you approach making
- [Best Practice for Managing Remote Teams](https://chesamel.com/best-paractice-for-managing-remote-teams/) - Guest Blogger Simone Kurtzke: “Simone has worked in digital media and marketing since the late 1990s with specialist knowledge in higher education, learning and digital skills training. She’s a qualified digital marketing lecturer with a mission to help people make the most of technology – in business and personal life.” Strategic workforce planning should include
- [The Importance of Relevant Experience In The Workplace](https://chesamel.com/the-importance-of-relevant-experience-in-the-workplace/) - Guest Blogger, Paulo da Costa: "Paulo has worked in Media, Marketing and Research for the past 18 years. He is also a qualified Life Coach. When he heard about the opportunity of working with Google as a Coach he ran to it and never looked back." What is 'experience'? Experience is the knowledge or mastery of
- [The Power of Introverts in Today's Teams](https://chesamel.com/the-power-of-introverts-in-todays-teams/) - Guest Blogger, Ankita Narayan: "Ankita is an English Literature Postgraduate whose passion for stories propelled her to start writing her blog and later, host her own podcast; (featured as one of iTunes’ New and Noteworthy podcasts in 2017); and in three years of blogging, worked as a Google Create India Partner. Her podcast, interviews real life heroes, sharing
- [The Essential Workforce Planning Techniques of a Good Leader](https://chesamel.com/the-essential-traits-of-a-good-leader/) - Guest Blogger, Paulo da Costa: “Paulo has worked in Media, Marketing and Research for the past 18 years. He is also a qualified Life Coach. When he heard about the opportunity of working with Google as a Coach he ran to it and never looked back.” “A leader is best when people barely knows he exists,
- [Debunking Myths of Digital Advertising](https://chesamel.com/debunking-myths-of-digital-advertising/) - Guest Blogger, Nazia Hossain: "Nazia is a Digital Marketing Consultant with 8+ years' experience in creating effective marketing strategies for small and medium-sized businesses within a range of sectors. With a background in computer science, she takes an analytical and data-driven approach to creating strategies that bring the best ROI. She has extensive experience in
- [How To Grow Your Personal Brand Online](https://chesamel.com/how-to-grow-your-personal-brand-online/) - Guest Blogger Mate Borka: "Mate spent the last three years working marketing part-time and ran his own agency for 6 months. He specialises in Social Media, Branding and Facebook Ads and also does photography mainly focusing on food and landscape imagery." What is a personal brand? Personal branding is the idea of marketing yourself
- [Why Learning The Basics Of Coding Is A Good Idea](https://chesamel.com/why-learning-the-basics-of-coding-is-a-good-idea/) - Guest Blogger, Malcolm Thomson: "Malcolm has been a computer programmer for 20 years and has vast experience in providing training, consultancy and building custom solutions on just about all platforms and devices." As well as learning a new digital skill and boosting your confidence, learning the basics of coding through a digital skills course can
- [3 Ways to Prevent A High Candidate Drop Off Rate](https://chesamel.com/3-ways-to-prevent-a-high-candidate-drop-off-rate/) - Although unemployment may be experiencing a lovely prolonged low, candidate availability is reportedly on a bit of a low too, meaning employers looking for the candidates they desire might struggle and find themselves fishing from a slightly smaller pool. Realistically this means that all of the candidates who do apply, you'll want to hold on
- [Hire Externally or Promote Internally?](https://chesamel.com/hire-externally-or-promote-internally/) - There’s no definitive right or wrong answer here, if you’re in the position of needing to make this decision and you are instinctively leaning toward one option, then perhaps stop and take a moment to evaluate why you you are and if, in fact, that’s the right decisions for you. There are some,
- [Managing A Loss Of Momentum In Your Team](https://chesamel.com/managing-a-loss-of-momentum-in-your-team/) - Your business lifespan, just like regular life is a rollercoaster, with ups and downs, highs and lows, so there will be times that you and your team feel that motivation and momentum are lacking. A lack in motivation can be counterproductive and damaging for your success and your status quo, so you don’t want
- [Analysing Your Social Media Success](https://chesamel.com/analysing-your-social-media-success/) - An essential component of social media is the necessity to grow and develop continually! Just as with other more traditional areas of Marketing, you need to be able to track this development and growth if you want to, monitoring progress is the only way to know if your efforts and your money are actually being
- [Pioneering Women in Digital](https://chesamel.com/pioneering-women-in-digital/) - Digital roles are, unsurprisingly, still staggeringly under-filled by women. According to Leigh Smyth, who is Head of Digital Inclusion at Lloyds Banking Group ‘only 9.5% of students taking computer science A-Level courses are female’ and the number of women in the Uk in specialist technology roles is only at 17%. Although we’re making progress, we
- [Back to Basics || Social Media Posting 101](https://chesamel.com/back-to-basics-social-media-posting-101/) - Maybe you know, think, or have been told that you need to post on social media, you’re doing it but you don’t feel like you really know what you’re doing, in which case you’re going to find it harder to get it right! Or perhaps you’d just like to check back in with the basics
- [How Can Brands Make The Most Out Of Video Content Marketing On Social Media?](https://chesamel.com/how-can-brands-make-the-most-out-of-video-content-marketing-on-social-media/) - This blog post has been written by our guest blogger, Maria Dhanoa. Maria enjoys working with video and creating digital content as well as having experience with social media. She is currently a coach for the Google Digital Garage project in Birmingham. Out of all the things you use your device for today, I bet that
- [Going Digital And Embracing Your E-commerce Business](https://chesamel.com/going-digital-and-embracing-your-e-commerce-business/) - This blog post has been written by guest blogger, Harminder Bhamra, who is currently one of the coaches for the Google Digital Garage project in Birmingham. Harminder has experience working with small businesses and startups to support business growth through marketing and technology. Technology in the virtual e-commerce marketplace is constantly changing, making both online buying
- [Is Your Website Really User Friendly?](https://chesamel.com/is-your-website-really-user-friendly/) - “Virtually all adults aged 16 to 34 years were recent internet users (99%)” (Office of National Statistics), you’re not aiming for the one percent, you’re aiming for that lucrative possibility of 99%, you’re looking to capture the colossal potential audience out there scrolling through and tapping at their laptops, tablets and phones. It follows then
- [Creating A Positive & Attractive Workspace](https://chesamel.com/creating-a-positive-attractive-workspace/) - The average worker in the UK spends around 90,000 hours at work in a lifetime, even if this your dream job which you really enjoy, that’s still plenty of time to spending in the workplace. With work accounting for so much of our time, it corresponds then that our working environment and working life
- [The Rise Of The Side Hustle](https://chesamel.com/the-rise-of-the-side-hustle/) - The rise of the side hustle arguably began some years ago, for the US anyway, being added to the Urban Dictionary in 2006 (a sign it’s now a ‘real thing’), but over the past couple of years, we’ve been experiencing not only a rise in the number of us embarking on a side hustle
- [Apps You Need To Know About For A Better Work Life Balance In A Digital World](https://chesamel.com/apps-you-need-to-know-about-for-a-better-work-life-balance-in-a-digital-world/) - Our world is fast paced, busy, exciting and demanding. Work demands more and more of our brain power and focus but we’re also surrounded by the ‘Friyay’ mentality and mindfulness reminders, telling us to promptly switch off for the weekend. The declining state of our mental health as a country is largely due to the
- [Augmented Reality |Bridging Imagination With The Everyday](https://chesamel.com/augmented-reality-bridging-imagination-with-the-everyday/) - ““What is real? How do you define 'real'? If you're talking about what you can feel, what you can smell, what you can taste and see, then 'real' is simply electrical signals interpreted by your brain,”” - Morpheus, The Matrix (1999). And it’s as easy as that. Like plugging into The Matrix, or watching Tom
- [The Science of Social](https://chesamel.com/the-science-of-social/) - This blog post has been written by our guest blogger, David Green. David holds vast experience in digital marketing and has a background working with social media as well as email marketing and is currently a coach for the Google Digital Garage project. Looking at the news lately, Social Media is getting a bit of a
- [The Use of AI for Business Governance at the Board Level](https://chesamel.com/the-use-of-ai-for-business-governance-at-the-board-level/) - The competition to innovate AI is fiercer than ever. OpenAI is currently in talks to raise billions of dollars at a valuation exceeding $100 billion, leading to the much-anticipated ChatGPT-5. Similarly, Elon Musk’s xAI recently raised $6 billion in an ambitious bid to close the gap to ChatGPT. These staggering figures highlight the unprecedented scale
- [Navigating AI Bias & Privacy in Modern Business Practices](https://chesamel.com/navigating-ai-bias-privacy-in-modern-business-practices/) - Everyone can agree, AI is changing the way businesses operate, with unprecedented efficiency and innovation. However, as AI becomes more integrated into business processes, it's crucial to address the ethical challenges it brings, particularly bias and privacy concerns. Without the right consideration, bias in AI can lead to unfair outcomes, while privacy issues can erode
- [Why Now is the Time for Sustainability Consulting](https://chesamel.com/why-now-is-the-time-for-sustainability-consulting/) - In the face of a climate crisis, businesses across the globe are reimagining their role and responsibilities. This shift isn’t just driven by growing awareness; it’s an urgent response to real, tangible challenges. From adapting to increasingly strict regulations to meeting the demands of eco-conscious consumers, the pressure to act sustainably is coming from all
- [The Do's and Don'ts of Using Business Intelligence in Your Business](https://chesamel.com/the-dos-and-donts-of-using-business-intelligence-in-your-business/) - Business Intelligence (BI) is now a crucial component of almost every successful business operation. With more than 83% of companies now employing a Chief Data Officer (CDO) or Chief Data and Analytics Officer (compared to 12% in 2012), the reliance on BI to inform decision-making is at an all-time high. But while BI offers enormous
- [How AI is Reshaping The Future of Business Strategy and Operations](https://chesamel.com/how-ai-is-reshaping-the-future-of-business-strategy-and-operations/) - Artificial Intelligence (AI) is everywhere. Everyone’s talking about it. It's changing the way businesses operate and strategise. But it can be easy to feel like you are falling behind the crowd if you don’t keep up with the latest developments. Understanding how AI is innovating businesses is crucial for any company aiming to stay competitive.
- [How To Optimise Marketing Teams for the New Normal](https://chesamel.com/how-to-optimise-marketing-teams-for-the-new-normal/) - Marketing has changed. Brands once dictated what was "cool” (think Apple with the iPhone), today, individuals shape trends. This shift places a greater responsibility on marketing teams to understand and connect with their audiences. And as debates around in-office, hybrid, or fully remote work continue, the focus on what makes a team truly effective has
- [The Groundbreaking Role of Edge Computing in Digital Transformation](https://chesamel.com/the-groundbreaking-role-of-edge-computing-in-digital-transformation/) - Imagine if data processing happened right where it was needed most, minimising delays and maximising efficiency. This is the promise of edge computing. As businesses strive to keep up, edge computing emerges as a game-changer, enabling real-time data processing, improved security, and reduced bandwidth usage. At Chesamel, we believe in harnessing the latest technological advancements
- [Operational Transformation: The Backbone of Digital Success](https://chesamel.com/operational-transformation-the-backbone-of-digital-success/) - Going digital isn’t just about adopting the latest tech. To truly thrive in the digital world, businesses need a rock-solid foundation built on operational transformation. This means rethinking how you do business, diving deep into data, and mastering change management. Let's explore why these elements are crucial and how they prepare businesses for digital greatness.
- [Neurodiversity in Business and Healthcare: Hiring for a More Inclusive Future](https://chesamel.com/neurodiversity-in-business-and-healthcare-hiring-for-a-more-inclusive-future/) - In the modern business landscape, diversity is a driving force behind innovation, creativity, and productivity. One facet of diversity that's gaining momentum, yet remains underrepresented, is neurodiversity. As highlighted in the recent Chesamel Unplugged podcast episode, championing neurodiversity can revolutionise both the business and healthcare sectors. Understanding Neurodiversity Neurodiversity, or neurodivergence, encompasses variations in human
- [Closing The Gender Divide: Exploring the Role of Technology in the Workforce](https://chesamel.com/closing-the-gender-divide-exploring-the-role-of-technology-in-the-workforce/) - Now Is The Best Time For Women To Start & Scale Businesses According to the World Economic Forum, it is estimated to take us 132 years to reach gender parity, and when we do, the economic transformations are incredible. For example, up to £250 billion of new value could be added to the UK
- [ESG's Competence Conundrum: What You Need to Know](https://chesamel.com/esgs-competence-conundrum-what-you-need-to-know/) - ESG (environmental, social, and governance) has come a long way over the last decade; 89% of companies now report on sustainability, up from 72% in 2013. But when something grows too fast, it is at risk of breaking - and after visiting the Bloomberg Event recently,we’ve discovered this is increasingly becoming the case.. Even though
- [The surprising link between Capex, Opex, and success in people-focused businesses.](https://chesamel.com/the-surprising-link-between-capex-opex-and-success-in-people-focused-businesses/) - Managing Capex and Opex in today’s economic climate isn’t easy, that’s for sure. With high inflation, supply chain disruptions, and contagious strikes impacting businesses across the globe, juggling your expenditure is a challenge. But for people-focused businesses like Chesamel, the perspective is slightly different. I'll take you through managing Capex and Opex in a people-focused
- [How To Address Stress and Wellbeing At Work To Support Your Employees (And Yourself)](https://chesamel.com/how-to-address-stress-ampwellbeing-at-work-to-support-your-employees-and-yourself/) - Stress happens when we don't have clarity as to what will happen next. The pandemic was the extreme version of this; transforming the way we think about how work and life come together. Even though 52% of organisations have stepped up employee wellbeing support since the pandemic, there are still 76% of employees who report
- [Global Business Growth: A Roadmap for Success in a Changing World](https://chesamel.com/global-business-growth-a-roadmap-for-success-in-a-changing-world/) - Global Growth The global economy is gradually recovering from the pandemic, geopolitical tensions, shaky supply chains, and inflated energy and food prices. However, it is still considered to be in a state of flux, presenting both challenges and opportunities for businesses worldwide. The International Monetary Fund's (IMF) World Economic Outlook Update for July 2023 provides
- [Why investing in your human capital is an intangible asset you should be focusing on.](https://chesamel.com/why-investing-in-your-human-capital-is-an-intangible-asset-you-should-be-focusing-on/) - 2022 is the year that your people become the undisputed champions of your organisation's success. The people who constitute your business should be your leading focus as you plan for the future of work. People help you to build and carry the culture of an organisation, they are the skills and innovation that your business
- [Making An Innovative Idea Global](https://chesamel.com/making-an-innovative-idea-global/) - Offering a solution to a problem is often where a start-up idea begins. To become a disruptor or offer a product or service that’s truly unique the idea has to be fresh, innovative and well-considered. In this article we’re going to take a quick look at an excellent example of a start-up that is disrupting
- [Artificial Intelligence - The Concept of Self Learning](https://chesamel.com/artificial-intelligence-concept-self-learning/) - Artificial Intelligence has come a long way with technology companies investing heavily on Internet of Things, voice assistants, chatbots, machine-learning and other intelligent business processes. AI is one of the fastest-growing technology segment in 2017. The AI technologies have been reshaping the way organisations function, fundamentally. AI is already disrupting traditional business models. There has been
- [Importance of Predictive Analytics in Human Resources](https://chesamel.com/importance-predictive-analytics-human-resources/) - What is Predictive Analytics? "Predictive Analytics is a broad term describing a variety of statistical and analytical techniques used to develop models that predict future events or behaviours." Charles Nyce, Predictive Analytics White Paper, 2007 Predictive Analytics and machine learning are disrupting a range of functions within a business and human resources is not an exception.
- [Why Should You Focus on Growth Hacking?](https://chesamel.com/focus-growth-hacking/) - The world of advertising is growing at an exponential rate with more and more businesses using digital marketing to get better exposure and ROI. As online advertising gets more competitive, growth hackers bag a distinct competitive advantage. Silicon Valley entrepreneur Sean Ellis coined the term "Growth Marketer" in his blog in 2010. He defined a
- [Why Allow Flexible Working Hours?](https://chesamel.com/allow-flexible-working-hours-employees/) - The buzz around flexible working hours is there for a reason. With a major chunk of the global workforce transitioning into millennials, we are seeing interesting employment trends like never before. It would be wrong to think that such changes are stemming purely from a generational gap. Technological advances have paved the path to new
- [3 Tips to Ensure a Customer-First Experience](https://chesamel.com/3-tips-ensure-customer-first-experience/) - Customer loyalty has become more important than ever in an increasingly competitive business environment. Brands that want to leave a memorable impact on their potential customers would need to think ahead of the curve and place the customer first. Leading organisations around the world have been attaching importance to customer touchpoints for a while now.
- [Nominet's Research Shows Generational Gap in Digital Capability](https://chesamel.com/nominets-research-shows-generational-gap-digital-capability/) - A recent research by Nominet shows that 42% adults can comfortably complete basic digital tasks. The survey respondents were asked to recognise icons like WiFi, settings and menu, and perform tasks like downloading apps, accessing online maps, building a website, uploading video clips and making online transactions. The research also discovered that digital competency decreases with
- [Mental Health At Work](https://chesamel.com/mental-health-at-work/) - October 10th, each year marks #WorldMentalHealthDay. Did you know that 80% of the 56% of employees who struggle with mental health of some kind claim that it impacts their work? Over 11 million days are lost at work a year because of stress at work. - HSE We all know it’s been a challenging year
- [Programmatic Marketing: What can it do for my business?](https://chesamel.com/what-can-programmatic-marketing-do-for-your-business/) - Programmatic marketing, another coveted buzzword in the world of marketing, shrouded in big promises for success, efficiency and ROI. But can it really deliver on these claims, or is it a case of over-promising and under-delivering? What is Programmatic Marketing? Programmatic marketing is a term used to describe the automated process of buying, selling and
- [A Small Round Up For Entrepreneurs | Closing The Digital Skills Gap](https://chesamel.com/a-small-round-up-for-entrepreneurs-closing-the-digital-skills-gap/) - Living life as an entrepreneur, starting and growing your own business is no walk in the park especially with the digital skills gap we have in the UK; if this is something you’ve done or are currently working day and night to achieve, this will be no news to you! On National Entrepreneurs Day, we’ve
- [Consumer-Driven Sustainability: How Marketing Can Lead the Change](https://chesamel.com/consumer-driven-sustainability-how-marketing-can-lead-the-change/) - Google's recent unveiling of its sustainability marketing playbook comes as a pioneering initiative as we swiftly move towards 2024. This playbook, built from a collaborative effort with Drawdown Labs, aims to ingrain and accelerate sustainability into daily marketing operations. At Chesamel, we echo this sentiment, recognising the imperative for marketers to transition towards a consumer-driven

## Pages

- [Home](https://chesamel.com/) - What We Do Our Work What's holding your business back? Let's Talk How we add value We're a Business Transformation Consultancy providing end-to-end solutions through human ingenuity and advanced technology to drive positive change for a better future. Find out more Our Insights Want to transform your business? accelerate your business growth into a new
- [Insights](https://chesamel.com/insights/) - Insights Check out our latest thoughts, business updates, and original content. / delve deeper into our full range of insights Our Insights Collection Blogs / latest news, opinions, and how-tos discover insights Webinars / expert panels, deep dives, and interviews discover insights Podcasts / hot topics and regular discussions discover insights News / latest updates
- [Our team](https://chesamel.com/who-we-are/our-team/) - Our Team Meet our incredibly talented people Where expertise meets passion Together, our agile team of experts brings skill sets from a wide range of sectors. From digital pioneers and marketing champions, to workforce specialists and sustainability leaders, collectively we combine advanced technology with human thinking to help our clients grow. Join us Interested in
- [Our Network](https://chesamel.com/who-we-are/network/) - Our Network Through our network of brands and partners, we bring together a broad spectrum of expertise, allowing us to deliver solutions across both mainstream industries and specialist sectors. We have a wide array of Global Clients Our client base stretches across many continents and industries, from fast-growing startups to established multinationals. The Chesamel group
- [Who we are](https://chesamel.com/who-we-are/) - Who We Are Daring. Different. Disruptive Our Team Our Network We don't follow trends, we create them. Chesamel is more than a consultancy, we’re a hub for innovation, bringing together brilliant minds, bold ideas and bespoke solutions to accelerate total digital transformation for businesses around the globe. Think agile, creative, optimised strategies and solutions that
- [What we do](https://chesamel.com/what-we-do/) - What We Do Talk to Chesamel Four transformation pillars. One integrated model. We help organisations solve challenges across marketing, digital, workforce, and investment and impact. Chesamel combines strategy, delivery, and AI-enabled embedded talent programs so businesses can shift from insights to delivery with knowledge, speed, and control. Need a concise path to identify where to
- [Webinars](https://chesamel.com/insights/webinars/) - Webinars Watch our latest panels, interviews, and discussions with industry experts. / explore our Webinar Archive 1 2 › » be the first to know about our webinars Stay in the know Ready to get started? don't wait to drive your business forward. What We Do Let's Chat
- [Culture](https://chesamel.com/culture/) - Our Culture Take a look at what makes us who we are Our Vision We aspire to bring the world's best people together to collaborate, innovate, and be as good as we possibly can, for our customers, for our partners, for our communities, and for our planet. Who We Are Our Network What sets us
- [Contact Us](https://chesamel.com/contact/) - Get in touch Curious about working with us? We'd love to chat. enquiries@chesamel.com UK: +44 203 371 8331 QA: +974 40078422 KSA: +966 011 2432 694 / our UK office location Our London Office Serving as the heart of our global operations. Office 403, 29 Lincoln’s Inn Fields, Holborn London, WC2A 3EG, UK Get Directions Our Group
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- [من نحن](https://chesamel.com/ar/who-we-are/) - تحوّل الأعمال عالميًا لدعم نمو الشركات في قطر شريكك الموثوق لتحقيق نمو مستدام للأعمال في قطر. ما نقدمه Our projects نصنع التغيير ولا ننتظر حدوثه. شيسامل ليست مجرد شركة استشارية، بل مركز يجمع الإبداع والابتكار تحت سقف واحد. نضم خبرات متميزة وأفكارًا جريئة وحلولًا مصممة خصيصًا لدعم التحول الرقمي الشامل للشركات داخل قطر وحول العالم.
- [المملكة العربية السعودية](https://chesamel.com/ar/المملكة-العربية-السعودية/) - من نحن ما نقدمه مشاريعنا نصنع التغيير ولا ننتظر حدوثه. شيسامل تتجاوز الاستشارات التقليدية لتكون مركزًا للابتكار يجمع نخبة الخبرات والأفكار الرائدة والحلول المصممة بدقة لتسريع التحول الرقمي داخل المملكة وعلى مستوى عالمي. نقدّم استراتيجيات قوية ومرنة تحدث أثرًا ملموسًا وتدعم التوسع والنمو في السوق السعودي. 110+ متخصصون 17+ أسواق نغطيها 4 ركائز خبراتنا 6
- [Who we are](https://chesamel.com/who-we-are-2/) - Who We Are Daring. Different. Disruptive Our Team Our Network We don't follow trends, we create them. Chesamel is more than a consultancy, we’re a hub for innovation, bringing together brilliant minds, bold ideas and bespoke solutions to accelerate total digital transformation for businesses around the globe. Think agile, creative, optimised strategies and solutions that
- [Systango Partnership](https://chesamel.com/systango-partnership/) - Chesamel x Systango Chesamel and Systango unite to deliver human-first digital transformation that prioritises adoption, speed, and measurable outcomes. A Strategic Partnership for True Transformation We've joined forces to bridge the gap between innovation and adoption. While Systango builds secure, scalable technology with the latest in AI and automation, Chesamel ensures those systems land successfully
- [Our Work](https://chesamel.com/insights/our-work/) - Our Work See our latest customer stories and learn how we turn our solutions into results. Our catalogue Latest Work Our services Want to know how we tackle customer challenges? Take a look at our service pillars. keep up-to-date Connect with us / experience and expertise in an array of fields Our Industries Technology Helping
- [Modern Slavery Statement](https://chesamel.com/modern-slavery-statement/) - Modern Slavery Statement The definition of modern slavery is broad and includes forced labour, servitude, slavery, human trafficking, debt bondage, forced or servile marriage, descent-based slavery and child labour. Chesamel Group Ltd. supports and is fully committed to upholding the UN Guiding Principles on Business and Human Rights, the aims of the UN Sustainable Development
- [Reports](https://chesamel.com/insights/reports/) - Reports Dive into our curated reports and get the latest marketing, ESG, workforce planning, and digital transformation insights. Chesamel Reports Ready to get started? Don't wait to drive your business forward. What We Do Let's Chat
- [Podcast](https://chesamel.com/insights/podcasts/) - Podcast Listen to the latest episodes in our podcast series, Chesamel Unplugged. Listen to Chesamel Unplugged Listen now Listen now / explore our Latest episodes get the latest episodes of Chesamel Unplugged, straight to your inbox. Stay in the know Feature on our podcast Want to share your story, some business advice, or talk about
- [Blog](https://chesamel.com/insights/blog/) - Blog The latest thoughts, updates, and helpful how-tos. Select a Category: Blog News Ready to get started? don't wait to drive your business forward. What We Do Let's Chat
- [Industries](https://chesamel.com/industries/) - Industries Explore the range of industries we serve and how we approach business transformation in each sector. / our expertise Tailored solutions for your sector No growth strategy is one-size-fits-all. We make sure your solution is built for the industry you're in and its unique challenges. Key industries See the value we bring to each
- [Careers](https://chesamel.com/careers/) - Careers We bring the best people together to collaborate, innovate, and be as good as we possibly can. Want to get involved? Look no further. Current Job Opportunities / bringing people together Our Culture We're flexible, agile, and unique. We're also united by our values and shared passion to fuel positive change. Our Culture Recognition
- [Acceptable Use Policy](https://chesamel.com/acceptable-use-policy/) - Acceptable Use Policy Every user of our services and websites agree to adhere to this, our Acceptable Use Policy. We do reserve the right to change the policy and it is your responsibility to ensure that you understand and adhere to the current policy. “Content” – When we use the word content in this policy we mean

## Case Studies

- [AI for Intelligent Recommendations](https://chesamel.com/case-studies/ai-for-intelligent-recommendations/) - Leveraging AI powered recommendations for personalised engagement.
- [Google Financial Services Series](https://chesamel.com/case-studies/google-financial-services-series/) - Delivering end-to-end turnkey event implementation for Google Cloud’s Partner Kickstart (PKO) at Wembley, combining operational precision with a brand-perfect attendee experience.
- [Google Partnership Kickstart 2026 @ Wembley](https://chesamel.com/case-studies/google-partnership-kickstart-2026-wembley/) - Delivering end-to-end turnkey event implementation for Google Cloud’s Partner Kickstart (PKO) at Wembley, combining operational precision with a brand-perfect attendee experience.
- [Financial Services Community Inaugural Event](https://chesamel.com/case-studies/financial-services-community-inaugural-event/) - Delivering strategic vision and practical implementation guidance for Google Cloud's financial services community.
- [Hackathons for Google Cloud](https://chesamel.com/case-studies/hackathons-for-google-cloud/) - Transforming Google Cloud's GenAI Hackathon program from operational burden to strategic partnership catalyst across EMEA.
- [YouTube's Running Yoodle](https://chesamel.com/case-studies/youtubes-running-yoodle/) - Driving engagement and community for YouTube.
- [GenAI at Work - Partner Event Series](https://chesamel.com/case-studies/genai-at-work-partner-event-series/) - Empowering Gemini’s European launch through partners, local events, and smart outreach.
- [The Founder's Story for Google Cloud](https://chesamel.com/case-studies/the-founders-story-for-google-cloud/) - Delivering Google Cloud’s multi-city Founder’s Story series, connecting startups across EMEA through branded, founder-led events.
- [Visualising data in real time](https://chesamel.com/case-studies/visualising-data-in-real-time/) - Making reporting easy with real-time data visualisation and analysis.
- [Simplifying Healthcare Processing](https://chesamel.com/case-studies/simplifying-healthcare-processing/) - Streamlining authorisation processes in healthcare.
- [Predicting Energy Output with ML](https://chesamel.com/case-studies/predicting-energy-output-with-ml/) - Developing machine learning models to predict energy output and conversion.
- [Google Cloud's London Partner Receptions](https://chesamel.com/case-studies/google-clouds-london-partner-receptions/) - Facilitating a premier networking event for Google Cloud's diverse partner community.
- [Event Steerco with Google Cloud UK&I](https://chesamel.com/case-studies/event-steerco-with-google-cloud-uki/) - Empowering Google Cloud's UK & Ireland presence through a scalable, ROI-driven event model.
- [End-to-end Event Support](https://chesamel.com/case-studies/end-to-end-event-support/) - Project management and marketing support for Google Cloud EMEA.
- [Enabling predictive maintenance](https://chesamel.com/case-studies/enabling-predictive-maintenance/) - Transforming maintenance in the shipping industry.
- [Elevating Fan Experiences at the BRITs](https://chesamel.com/case-studies/elevating-fan-experiences-at-the-brits/) - Bringing fans closer to the BRIT Awards with YouTube Shorts.
- [Business Intelligence in Finance](https://chesamel.com/case-studies/business-intelligence-in-finance/) - Effectively analysing Business Intelligence (BI) in financial services.
- [Building a Global Team for Strategic Impact](https://chesamel.com/case-studies/building-a-global-team-for-strategic-impact/) - Assembling international talent to drive high-impact, low-cost solutions for Malaysia Blue Ocean Strategy Institute
- [Boosting Customer Experience with Chatbots](https://chesamel.com/case-studies/boosting-customer-experience-with-chatbots/) - Enhancing customer experience with chatbots for a global tennis tournament.
- [B2B Marketing for eBay](https://chesamel.com/case-studies/b2b-marketing-for-ebay/) - Supporting eBay’s cross-border marketing campaign.
- [Augmenting Cybersecurity with AI](https://chesamel.com/case-studies/augmenting-cybersecurity-with-ai/) - Enhancing business operations in cybersecurity with GenAI.
- [Amplifying Brand Presence in the Google Cloud Space](https://chesamel.com/case-studies/amplifying-brand-presence-in-the-google-cloud-space/) - Driving brand awareness for the UK’s leading Google Cloud Premier Partner.
- [AI-powered Asset Management](https://chesamel.com/case-studies/ai-powered-asset-management/) - Building an AI-based ETF-like investing product for asset management.
- [AI-driven Biomedicine](https://chesamel.com/case-studies/ai-driven-biomedicine/) - Enhancing biomedical datasets with generative AI.
- [Vogue Visionaries](https://chesamel.com/case-studies/vogue-visionaries/) - Producing high-quality educational content with YouTube and Vogue.
- [Targeted Marketing for Cloudscene](https://chesamel.com/case-studies/targeted-marketing-for-cloudscene/) - Refining Cloudscene's business proposition to grow its market presence.
- [Swatch MTV Playground](https://chesamel.com/case-studies/swatch-mtv-playground/) - Activating a media relations campaign for Swatch MTV Playground.
- [Streamlining Processes with HubSpot](https://chesamel.com/case-studies/streamlining-processes-with-hubspot/) - Onboarding a custom CRM for PPS.
- [Smart Grid AI](https://chesamel.com/case-studies/smart-grid-ai/) - Harnessing AI for smart grid control.
- [Optimising Employee and Visitor Transport Management](https://chesamel.com/case-studies/optimising-employee-and-visitor-transport-management/) - Transforming shuttle service operations for a globally recognised corporate client.
- [Optimising E-commerce Campaigns](https://chesamel.com/case-studies/optimising-e-commerce-campaigns/) - Imoroving Google search ads for better performance insights.
- [On-site teams at Google](https://chesamel.com/case-studies/on-site-teams-at-google/) - Finding the right people for Google's on-site team.
- [Launching a Product in a New Region](https://chesamel.com/case-studies/launching-a-product-in-a-new-region/) - Launching a highly-anticipated tech product in EMEA.
- [Inventory Intelligence](https://chesamel.com/case-studies/inventory-intelligence/) - Predicting virtual stockouts with Stockout Sentinel.
- [Influencer Engagement on YouTube Shorts](https://chesamel.com/case-studies/influencer-engagement-on-youtube-shorts/) - Boosting awareness of YouTube Shorts at Wireless Festival.
- [Increasing informed decisions](https://chesamel.com/case-studies/increasing-informed-decisions/) - Using power BI for data-driven decisions.
- [Growing YouTube's Social Engagements](https://chesamel.com/case-studies/growing-youtubes-social-engagements/) - Crafting a social strategy for YouTube's Sidemen charity football match.
- [Google Sales Blitz](https://chesamel.com/case-studies/google-sales-blitz/) - Giving Google Cloud partners the tools to thrive.
- [Google Home](https://chesamel.com/case-studies/google-home/) - Launching a high-impact campaign for Google's Nest Cameras and Doorbells.
- [Google Digital Garage](https://chesamel.com/case-studies/google-digital-garage/) - Staffing and project managing an innovative Google initiative.
- [Enhancing Messaging with AI](https://chesamel.com/case-studies/enhancing-messaging-with-ai/) - Streamlining marketing messaging using Large Language Model (LLM) technology.
- [Data Centralisation with Looker](https://chesamel.com/case-studies/data-centralisation-with-looker/) - Streamlining and customising data reporting.
- [Building a Pipeline for Google Cloud](https://chesamel.com/case-studies/building-a-pipeline-for-google-cloud/) - Crafting a targeted Account-Based Marketing (ABM) programme for Google Cloud.
- [Bringing Sustainability to Life for Google Cloud](https://chesamel.com/case-studies/bringing-sustainability-to-life-for-google-cloud/) - Engaging the C-suite with Google Cloud’s smarter, more sustainable data solutions.

## Industries

- [Finance](https://chesamel.com/industries/finance/) - Finance Providing the right intelligence for business growth. Industries / making an impact Data management, made easy We partner with financial services clients to offer data strategies that simplify decision-making, workforce optimisation that boosts business performance, and marketing solutions that enhance customer engagement. How We Do It Business deep dive We get to know your
- [Energy](https://chesamel.com/industries/energy/) - Energy Powering a new era in the energy sector. Industries / making an impact Simplifying energy management As well as providing tailored workforce, sustainability, and marketing solutions, our business transformation expertise helps energy organisations implement AI, ML, and smart grid technologies to optimise output, forecasting, and maintenance. How We Do It The discovery phase We
- [Hospitality](https://chesamel.com/industries/hospitality/) - Hospitality Creating unique, engaging brand experiences Industries / making an impact Boosting brand perception From building live events to conducting influencer campaigns and brand engagements, we create transformative experiences on behalf of our hospitality clients, helping them foster a network of loyal customers and enhancing their business performance. How We Do It Getting to know
- [Healthcare](https://chesamel.com/industries/healthcare/) - Healthcare Securing data and supporting patient care. Industries / making an impact Driving patient satisfaction We empower healthcare organisations with personalised technology, workforce optimisation, and targeted marketing solutions that streamline operations and protect sensitive patient data. By using the latest technology to minimise inefficiencies, healthcare providers can improve the patient experience and see their business
- [Technology](https://chesamel.com/industries/technology/) - Technology Fueling the growth of today's trailblazers. Industries / making an impact Evolving the tech sector Having worked with some of the biggest names in technology, our impact in the industry is wide-reaching. From transforming entire tech teams to launching new products and marketing campaigns, we're helping the sector evolve its workforce, marketing, and sustainability

## News

- [Qatar: The Dawning Oasis of Global Innovation](https://chesamel.com/news/qatar-the-dawning-oasis-of-global-innovation/) - Hayyakom! That's how you say "welcome" in Arabic, and it's precisely the warmth and open arms I experienced on my recent trip to Doha, Qatar. As the Founder and CEO of Chesamel, a company focused on catalysing growth and development through strategic resource management, marketing, and business transformation, I am perpetually seeking the next big
- [Chesamel and Systango Announce Strategic Partnership to Deliver Human-First Digital Transformation at Speed and Scale](https://chesamel.com/news/chesamel-and-systango-announce-strategic-partnership-to-deliver-human-first-digital-transformation-at-speed-and-scale/) - Chesamel, a London-based consultancy with deep expertise in go-to-market strategy, project delivery, and workforce enablement, has announced a strategic partnership with Systango, a digital engineering firm specialising in scalable, AI-powered software solutions. The collaboration unites the unique strengths of both organisations: technical precision with consulting excellence. “Most transformation efforts focus on the output - new
- [Qatar at the Forefront: Shaping the Energy Transition](https://chesamel.com/news/qatar-at-the-forefront-shaping-the-energy-transition/) - Among the vast array of topics from my trip to Doha, one stood out—energy transition. The shift from fossil fuels to renewables is a complicated challenge that crosses the realms of economics, policy, and sustainability. The stakes are high, and the goals are ambitious. But I must say, witnessing Qatar's commitment to this shift was
- [Mental Health In The Workplace ](https://chesamel.com/news/mental-health-in-the-workplace/) - Ask and Listen: While this is a term often used by management referring to communication regarding working matters, overly conveying an open-door policy can help employees to know that their management is there should they need them. This may not be to directly confide about mental health but to discuss a workload that they feel
- [LGBTQIA2+ Industry Leaders Who Have Paved the Way for an Inclusive Future](https://chesamel.com/news/lgbtqia2-industry-leaders-who-have-paved-the-way-for-an-inclusive-future/) - Chesamel pledges itself as Human and Brave as only two of our values, we strive to be a welcoming, human and inclusive organisation. Throughout Pride Month, we hope to be a platform for the message of inclusivity and diversity in the workplace and the industries we work with, supporting and promoting LBGTQAI2+ leaders and pioneers.
- [Embracing the Cloud Revolution: Insights from Saudi Arabia’s Latest Cloud Region Launch](https://chesamel.com/news/embracing-the-cloud-revolution-insights-from-saudi-arabias-latest-cloud-region-launch/) - The dawn of 2024 brings us to the forefront of a digital transformation era, where cloud technology is not just an enabler but a driver of business innovation. Recently, Chesamel’s founder, John Cofie, had the privilege of attending an illustrious event that set the stage for this transformation: the launch of Saudi Arabia's new cloud
- [Announcement: CGI x Chesamel Partner to enhance ESG and CSR](https://chesamel.com/news/announcement-cgi-x-chesamel-partner-to-enhance-esg-and-csr/) - We're excited to be partnering with CGI to strengthen our ESG and CSR strategic focus. Our collaboration will provide new agile ways of integrating and up-skilling stakeholders around the digital transformation journey and how our embedded team of specialist consultants can support them. The Corporate Governance Institute offers education and certification in corporate governance and
- [Closing The STEAM Skills Gap In The Workplace](https://chesamel.com/news/closing-the-steam-skills-gap-in-the-workplace/) - The UK currently ranks 16th out of 20 OECD (Organisation For The Economic Co-operation and Development) countries. The skills gap we’re working as a nation to close can be seen in the lacking STEAM skills that 40% of employers report difficulties in sourcing. #STEMSTEAM day is celebrated across social media and in schools across the
- [Augmented Reality | Bridging Imagination With The Everyday](https://chesamel.com/news/augmented-reality-bridging-imagination-with-the-everyday/) - ““What is real? How do you define 'real'? If you're talking about what you can feel, what you can smell, what you can taste and see, then 'real' is simply electrical signals interpreted by your brain,”” - Morpheus, The Matrix (1999). And it’s as easy as that. Like plugging into The Matrix, or watching Tom

## Podcasts

- [Shaping Digital Transformation Across Industries](https://chesamel.com/podcasts/shaping-digital-transformation-across-industries/) - Our CEO John Cofie sits down with Eugene Pataliak, Managing Partner at Wezom, to explore the evolving world of business transformation. John and Eugene dive into real-world examples—like how AI is streamlining logistics and even saving lives—and discuss the challenges businesses face when embracing digital transformation. They also unpack what it really takes for companies
- [Demystifying AI: Tips and Tricks](https://chesamel.com/podcasts/demystifying-ai-tips-and-tricks/) - Get ready to embark on the captivating world of AI-driven marketing strategies! Join us as we unveil the game-changing potential of AI and machine learning while exploring technology-driven initiatives that leverage data-driven decision making. Our esteemed guest, Chris Penn, co-founder, and Chief Data Scientist of Trust Insights, takes center stage in this thought-provoking discussion. With
- [Inspire Inclusion: Transforming Organisational Culture](https://chesamel.com/podcasts/inspire-inclusion-transforming-organisational-culture/) - Welcome to another transformative episode. Join us into the complex terrain of workplace dynamics with expert guidance from Sarah Jane Last, Founder of The Work Psychologists. In this episode we explore the influence of psychology on organisational culture, employee well-being and strategies for fostering inclusivity. An episode full of insights on driving change, cultivating empathy
- [Driving Sustainable Transformation](https://chesamel.com/podcasts/driving-sustainable-transformation/) - In this episode, we dive into the world of sustainability and explore the transformative power of climate solutions for businesses, alongside Lara Young, Group Head of ESG at Cromwell Property Group. Lara is sharing strategies for achieving net-zero emissions and driving transformational change within organisations. Don’t miss this inspiring episode of Chesamel Unplugged as we
- [Tech & Humanity: Bridging the Gap](https://chesamel.com/podcasts/tech-humanity-bridging-the-gap/) - In this episode, Ben Scoggins, CEO of The Organic Agency, takes us through a transformative journey from traditional advertising to the cutting edge of digital for good technology, data, and branding. Explore the nuances of brand and customer expertise, discover the latest in technology applications, and understand the profound impact of a B Corp certification
- [Mastering the Art of Confident Communication](https://chesamel.com/podcasts/mastering-the-art-of-confident-communication/) - Ready to conquer the fear of public speaking and elevate your communication game? Join James Evans, the powerhouse behind Vensa Coaching and Charlie Eyeington as they uncover the secrets to transforming nervous speakers into confident, captivating communicators. From engaging with audiences to solving business challenges, James spills the beans on the power of effective communication.
- [Reshaping the Modern Workforce](https://chesamel.com/podcasts/reshaping-the-modern-workforce/) - Join us as we explore how technology has transformed the modern workforce and its impact on HR professionals. Our guest speaker, Ollie Russell, the UK Head of Sales at Employment Hero, shares his expertise in revolutionising HR . In this episode, we discuss the challenges and benefits of adopting technology, strategies for attracting and retaining
- [Stress Awareness at Work](https://chesamel.com/podcasts/stress-awareness-at-work/) - Mani is the Founder of Alena, the personalised social anxiety app to help you increase confidence in just 4 weeks. In this episode, we touch on what Stress Awareness Month is, the importance of addressing stress at work and how to promote a healthy workplace culture. With over 76% of employees reporting moderate-to-high stress levels,
- [Celebrating Unique Minds in Business](https://chesamel.com/podcasts/celebrating-unique-minds-in-business/) - Diversity is key to success, from diversity of thinking, creating and doing a different approach is what powers innovation. Studies reveal that companies with inclusive cultures are 6 times more likely to drive innovation and agility. In our most recent episode, we explore the power of neurodiversity in business. Our guest speaker, Sonay Erten, a
- [Business Beyond Borders: Transatlantic Transformation](https://chesamel.com/podcasts/business-beyond-borders-transatlantic-transformation/) - As a proud partner of the British American Business (BAB), in this episode, we discuss the dynamic world of transatlantic business, with our guest Duncan Edwards, CEO of BAB. Explore how international trade can shape the future of business on both sides of the Atlantic. Whether you’re a seasoned business leader or aspiring entrepreneur, this

## Reports

- [IR35: How To Stay Compliant & Still Retain Your Workforce](https://chesamel.com/reports/ir35-how-to-stay-compliant-still-retain-your-workforce/) - / explore report Download Full Report / read report
- [Financial Services: The Age of Gamification](https://chesamel.com/reports/financial-services-the-age-of-gamification/) - The rise of gamification has been growing across industries for years now, just think of wearable tech and fitness tracking devices, building a sense of community and competition, with leaderboards, streak building, target setting, awards & badge achievements, but what about the financial sector, how is this industry utilizing gamification? We take a dive into
- [Embedded Talent Solutions](https://chesamel.com/reports/embedded-talent-solutions/) - Support your workforce with a scalable, cost-effective model, sourcing the talent you need when you need it. Download our Embedded Talent Communities information pack for more information on how we can help your organisation thrive. / explore report Download Full Report / read report
- [Digital Transformation Report](https://chesamel.com/reports/digital-transformation-report/) - Dive into our latest report looking at all things digital transformation. This has been one of the most talked-about topics of 2020, however not all businesses have already bought into the need for digital transformation in their business. We’re here to discuss: What is Digital Transformation? Why do businesses need Digital Transformation? How to implement digital
- [Confused About Agile Working? Here’s Everything You Need To Know](https://chesamel.com/reports/confused-about-agile-working-heres-everything-you-need-to-know/) - / explore report Download Full Report / read report
- [Agile Marketing](https://chesamel.com/reports/agile-marketing/) - Dive into our latest white paper, breaking down Agile Marketing, another hot topic of the moment, and often under-utilised. We’re here to discuss: Why do we need to be Agile? What creates Agile Marketing? How to ace Agile Marketing? Implementation / explore report Download Full Report / read report

## Services

- [Digital Transformation](https://chesamel.com/services/digital-transformation/) - Digital Transformation We help organisations turn fragmented tools, processes and systems into a stronger digital backbone for growth. From data, cloud, AI, security and architecture to operating models and delivery, Chesamel helps businesses build digital ecosystems that are more resilient, efficient and scalable. Talk to Our Digital Team Our Work What We Do 140+ /
- [Workforce Transformation](https://chesamel.com/services/workforce-transformation/) - Workforce Transformation Turn talent into capability. Turn capability into results. We work across the full workforce lifecycle to help businesses move faster, perform better, and stay aligned as they grow. Talk to Our Workforce Team Our Work What We Do 140+ / experts 17+ / Countries 45-60% / faster delivery 20-40% / average cost savings
- [Marketing Transformation](https://chesamel.com/services/marketing-transformation/) - Marketing Transformation We help organisations strengthen market presence, improve engagement and turn marketing into measurable business impact. From strategy and positioning to campaigns, content, media and optimisation, Chesamel brings the insight, creativity and delivery capability to move marketing forward. Talk to Our Marketing Team Our Work What We Do How we work We help organisations
- [Investments & Sustainable Transformation](https://chesamel.com/services/investment-impact-transformation/) - Investments & Impact Transformation We help organisations strengthen the foundations behind growth, from investment readiness and market entry to operational credibility, responsible growth and strategic narrative. Talk to Our Investment & Impact Team Our Work What We Do How we work We help organisations identify where growth ambition meets friction, whether that sits in investment
- [AI & Machine Learning](https://chesamel.com/services/ai-machine-learning-2/) - AI & Machine Learning Smart, scalable and human-first. Our Work Get in Touch What We Do How we work First we assess how ready your business is for AI and ML technologies, and map out the most efficient adoption strategy for your team and your business. We take your specific challenges into account and find
- [AI & Machine Learning](https://chesamel.com/services/ai-machine-learning/) - AI & Machine Learning Smart, scalable and human-first. Our Work Get in Touch What We Do How we work First we assess how ready your business is for AI and ML technologies, and map out the most efficient adoption strategy for your team and your business. We take your specific challenges into account and find
- [Advanced Analytics and Data Science](https://chesamel.com/services/bi-data-analytics/advanced-analytics-enablement/) - Advanced Analytics and Data Science Employ the latest intelligence to your data strategies and see your business processes accelerate. With tools like predictive analytics and Machine Learning (ML), you can monitor your data in real time, and seize opportunities to optimise. Get started What We Do BI & Data Analytics Related services Strategy and Foundation
- [BI Solution Development and Deployment](https://chesamel.com/services/bi-data-analytics/solutions-insights/) - Solution Development and Deployment Once you've established what and where your data is, help it tell a story with the right tools. By visualising your Buisiness Intelligence (BI) and using handy dashboards, you can optimise your operations for success as you grow. Get started What We Do BI & Data Analytics Related services Strategy and
- [Strategy & Foundation](https://chesamel.com/services/bi-data-analytics/strategy-foundation/) - Strategy & Foundation Get a handle on your data maturity and build a strategy around Business Intelligence (BI) to unlock countless business optimisations. Our solutions not only give you a clear picture of your data maturity, but also identify opportunities for imporvements and BI innovation. Get started What We Do BI & Data Analytics Related
- [Digital Strategy and Transformation](https://chesamel.com/services/digital-transformation/digital-strategy-and-transformation/) - Digital Strategy and Transformation You've identified that your business needs to develop its digital posture, So, where do you start? We can help evaluate your progress, the areas that need the most attention, and the best path forward. We also make sure that our solutions have a lasting impact by helping reshape your company culture
- [Emerging Technologies & Innovation](https://chesamel.com/services/digital-transformation/emerging-technologies-innovation/) - Emerging Technologies and Innovation In a technological landscape that seems to change by the day, keeping pace with innovation is a necessity. Our team of experts are on hand to help implement the latest tools, from Artificial Intelligence and Machine Learning to IoT and blockchain. We help you cut through the hype with practical adoption
- [BI & Data Analytics](https://chesamel.com/services/bi-data-analytics/) - BI & Data Analytics Empower your business to transform raw data into actionable insights, driving smarter decisions, improved efficiency, and increased profitability. Get Started Our Case Studies What We Do How we work We analyse your organisation's current data maturity, storage, and governance so that we can understand where you are and what needs to
- [التحول الرقمي](https://chesamel.com/ar/services/digital-evolution/) - التحول الرقمي انطلق في رحلة من التحسين الرقمي المستمر، وحقق نتائج أعمال تحولية، وحافظ على الريادة في سوق يتطور بسرعة. أعمالنا تواصل معنا ما نقوم به كيف نعمل نأخذ الوقت الكافي لفهم نشاطك التجاري بعمق، وتقييم ثقافتك الرقمية، ومستوى نضجك الرقمي، والأدوات التي اعتمدتها بالفعل، لضمان أن أي حل نقدمه سيعمل بفعالية. بعد ذلك، نصمم
- [CoE](https://chesamel.com/services/workforce-transformation/hr-transformation-technology/) - CoE HR processes no longer need to be cumbersome and time-consuming. With insight into the latest advancements in tech, we help you find and implement tools that make manual processes like reporting and planning easy. Get started What We Do People & Performance Related services Talent Strategy and Organisational Development We take the stress out
- [Learning Academy](https://chesamel.com/services/workforce-transformation/leadership-development-coaching/) - Learning Academy Training and development is a constant process, and essential for sustainable business success. We make sure you never need to sacrifice business continuity by integrating coaching seamlessly into your processes and helping you conduct regular succession planning. Get started What We Do People & Performance Related services Talent Strategy and Organisational Development We
- [Talent Hub](https://chesamel.com/services/workforce-transformation/talent-strategy-organisational-development/) - Talent Hub We help you craft the right HR and change management strategies, so you know you have the right people to help grow your business. Get started What We Do People & Performance Related services Leadership Development and Coaching We make sure your business is built for success by training leaders and enhancing your
- [Digital Marketing & Analytics](https://chesamel.com/services/marketing-transformation/digital-marketing-analytics/) - Digital Marketing and Analytics Data is now a marketing must-have. With actionable analytics, your business can adjust marketing campaigns in real time, optimising your content to make it more relevant and tailoring your channels to reach more people, more precisely. Get started What We Do Marketing & Experience Related Services Marketing Strategy and Planning Get
- [Customer Experience & Engagement](https://chesamel.com/services/marketing-transformation/customer-experience-engagement/) - Customer Experience & Engagement We know how important it is to get into the mind of your customer when you're crafting a marketing campaign. By carefully mapping the customer journey, we help you create content that will engage with the right audience, at the right time. Get started What We Do Marketing & Experience Related
- [Strategy & Integration](https://chesamel.com/services/investment-impact-transformation/strategy-integration/) - Strategy and Integration We make it easy to make an impact. We carefully identify the areas of Environmental, Social, and Governance (ESG) that need the most attention within your business, so that you can take action quickly and effectively. Get started What We Do ESG Solutions Related services Environmental Sustainability Set your sustainability plans in
- [Social & Governance](https://chesamel.com/services/investment-impact-transformation/social-governance/) - Social and Governance Sustainability extends beyond your impact on the environment. Businesses today also need to extend their social impact. This not only creates a more productive and positive workplace, but also helps maintain compliance and creates a strong sense of community. Get started What We Do ESG Solutions Related services Strategy and Integration Take
- [Environmental Sustainability](https://chesamel.com/services/investment-impact-transformation/environmental-sustainability/) - Environmental Sustainability Reducing your impact on the environment is one of the most important considerations for your businesses today. By cutting down on waste and contributing to a greener society, you can help reverse the effects of climate change, while demonstrating strong positive values. Our expertise lies in identifying sustainable practices that not only benefit
- [Digital Experience & Customer Engagement](https://chesamel.com/services/digital-transformation/digital-experience-customer-engagement/) - Digital Experience and Customer Engagement Your digital experience is your first chance to make a positive impression on your customers. Our tools are built to help you craft an engaging customer journey that will turn inquisitive users into loyal customers. From your app to your checkout, make sure that you show up in the best
- [Foundation & Enablement](https://chesamel.com/services/ai-machine-learning/foundation-enablement/) - Foundation & Enablement Once you've implemented an AI or ML solution, it's easy to set it and forget it. We ensure that your technologies continue to create value for your business in the long term by conducting training and using data to optimise in real time. Get started What We Do AI & Machine Learning
- [AI Strategy & Advisory](https://chesamel.com/services/ai-machine-learning/ai-strategy-advisory/) - AI Strategy & Advisory Don't rush to use AI and ML before you've defined your strategy. We help you craft your unique innovation roadmap so you can use the most exciting new technologies in a way that's cost-effective, secure, and efficient. Get started What We Do AI & Machine Learning AI & Machine Learning Workstreams
- [AI Solutions & Implementations](https://chesamel.com/services/ai-machine-learning/ai-solutions-implementations/) - AI Solutions & Implementations Finding and implementing AI technology can feel like a minefield. Our team of experts is dedicated to helping you identify the right tools and crafting the right strategy, so that your business can see productivity gains as quickly as possible. Get Started What We Do AI & Machine Learning Related services
- [Marketing Strategy & Planning](https://chesamel.com/services/marketing-transformation/marketing-strategy-planning/) - Marketing Strategy & Planning Research and strategy sit at the heart of every successful marketing campaign. Make sure your message resonates with the right people with our precision marketing planning solutions, designed to set your business up for extraordinary results. Get started What We Do Marketing & Experience Related Services Customer Experience and Engagement Map

## Team Members

- [Homara Choudhary](https://chesamel.com/team-members/homara-choudhary/)
- [Amira El Ratrout](https://chesamel.com/team-members/amira-el-ratrout/)
- [Alex Augustyn](https://chesamel.com/team-members/alex-augustyn/)
- [Ashwaq Mubarak](https://chesamel.com/team-members/ashwaq-mubarak/) - With a strong background in organisational development, operations, and strategic transformation, Ashqaq is playing a vital role in establishing and structuring investment and government entities, developing robust HR frameworks that enhance efficiency, governance, and employee engagement.
- [Kate Kolchina](https://chesamel.com/team-members/kate-kolchina/) - Kate brings years of diverse event experience—from international trade shows to brand celebrations—to the Google Cloud team. She looks forward to growing with the team in this exciting new chapter.
- [Karlien Beaurain](https://chesamel.com/team-members/karlien-beaurain/)
- [Kirsty Druce](https://chesamel.com/team-members/kirsty-druce-2/) - With over 8 years’ cross-industry experience, including 3+ in construction, Kirsty helps businesses unlock and communicate their sustainability potential. She brings a strategic mindset, data fluency, and strong stakeholder skills to drive measurable, purpose-led marketing impact.
- [Aman Hussain](https://chesamel.com/team-members/aman-hussain/)
- [Rayhan Khan](https://chesamel.com/team-members/rayhan-khan/) - With over 12 years in finance, Rayhan is a licensed accountant specializing in commercial funding, financial strategy, and business taxation. He partners with C-level executives and international ventures to deliver comprehensive finance solutions and ensure regulatory compliance.
- [Paggie Chen](https://chesamel.com/team-members/paggie-chen/) - As a Google Cloud Authorised Trainer and former Data Engineer, Paggie combines deep technical expertise with a results-oriented mindset to drive enterprise success. Over the last two years, she has been instrumental in delivering cloud architectures and leading enablement initiatives, ensuring clients not only adopt new technologies but master them. Her mission is to scale
- [Dilshan Swaris](https://chesamel.com/team-members/dilshan-swaris/) - Helping clients navigate market change by shaping commercial strategy and unlocking new revenue opportunities. With over 22 years in media and advertising, he brings deep insight into business partnerships and industry shifts.
- [Faten Mjahed](https://chesamel.com/team-members/faten-mjahed/) - With over 12 years of experience leading brand, digital, and content strategies across the GCC, Levant, Africa, and Europe. Faten's background spans both agency and client-side roles, where she has managed regional campaigns, large-scale events, digital performance programs, and high-impact brand transformations. Having worked with global and regional brands across construction, tech, home automation, FMCG,
- [Maria Holloway](https://chesamel.com/team-members/maria-holloway/) - Working with clients to design talent strategies that support culture, inclusion, and engagement. With experience across multiple industries, Maria helps build workforces aligned with long-term business goals.
- [Amanda Francis](https://chesamel.com/team-members/amanda-francis/)
- [John Cofie](https://chesamel.com/team-members/john-cofie/) - Leading Chesamel in helping businesses grow through a unique blend of digital transformation, marketing, and workforce solutions. He works closely with clients to unlock scalable growth through people, platforms, and performance.
- [Emma Cofie](https://chesamel.com/team-members/emma-cofie/) - Leading the delivery of digital and marketing solutions that help clients accelerate transformation. Emma is driving Chesamel’s internal growth strategy to ensure consistent, high-quality delivery.
- [Georgia Gill-Pilt](https://chesamel.com/team-members/georgia-gill-pilt/) - Georgia is our Group Head of Marketing & Client Services, leading brand strategy and data-driven initiatives. She focuses on mapping the client journey to ensure a seamless, high-quality experience. Before joining, Georgia spent over a decade developing marketing strategies and growing global brands.
- [Jaya Bartolome](https://chesamel.com/team-members/jaya-bartolome/)
- [Calvin Reeves](https://chesamel.com/team-members/calvin-reeves/) - Transforming business performance and drive measurable, sustainable, and scalable growth. With experience leading marketing and client services for global brands including Lloyds Banking Group, Avon, Beko, KitKat, Discovery+, Ferrero, and BMW, Calvin brings a proven track record of strategic leadership and commercial acumen.
- [Charlotte Eastman](https://chesamel.com/team-members/charlotte-eastman/)
- [Leah Durante](https://chesamel.com/team-members/leah-durante/)
- [Eucille Noreen Anciano](https://chesamel.com/team-members/eucille-anciano/)
- [Yulia Porozova](https://chesamel.com/team-members/yulia-porozova/)
- [Chris Toyn](https://chesamel.com/team-members/chris-toyn/)
- [Jouda Mhamdi](https://chesamel.com/team-members/jouda-mhamdi-2/) - Jouda supports executive operations with precision and efficiency, ensuring high-level coordination and communication at the heart of the business. With experience at leading organisations like Alfardan Group, she brings professionalism, discretion, and a proactive approach to every task.
- [Salona Jugannath](https://chesamel.com/team-members/salona-jugannath/)
- [Phoebe Tatham](https://chesamel.com/team-members/phoebe-tatham/) - An NCTJ-trained journalist with experience crafting engaging content for both print and digital audiences. Phoebe has a proven track record for securing exclusive celebrity interviews, and also excels at creating sparkling copy across diverse verticals including luxury travel and wellness. She has previously held roles at HELLO! and DMGT Media.
- [Angeline Velasco](https://chesamel.com/team-members/angeline-velasco-2/) - Angeline supports operational efficiency by streamlining processes and providing high-level administrative support. With experience assisting C-level leaders, she helps ensure smooth day-to-day delivery across teams and projects.
- [Verna Cruz](https://chesamel.com/team-members/verna-cruz/) - Verna brings over 10 years of international experience in end-to-end recruitment, strategic sourcing, and talent acquisition across both agency and in-house environments. She helps clients attract and retain top talent by aligning recruitment strategies with business goals and market demands.
- [Sarah-Jane Cynian](https://chesamel.com/team-members/sarah-cynian/) - Senior Recruitment Specialist with a passion for helping businesses to grow with a consultative approach. Building strong relationships, based on transparency, trust and integrity that result in repeat and referral business.
- [Olivia Bennett](https://chesamel.com/team-members/olivia-bennett/) - Olivia brings nine years of experience crafting compelling content across luxury publishing and e-commerce, with roles at Tatler and MATCHES. She combines editorial expertise with a strategic, 360-degree approach to engage audiences and amplify brand stories across multiple channels.
- [Nadège Christelle Verboon](https://chesamel.com/team-members/nadege-verboon/) - With a background in team leadership and people management across major UK retail, Nadège brings a pragmatic, people-first approach to driving performance and delivering HR strategies that support lasting organisational impact.
- [Megi Cane](https://chesamel.com/team-members/megi-cane-2/) - Megi combines a decade of experience in digital implementation and strategic marketing with deep expertise in SaaS and data-led solutions. She’s partnered with major brands across Automotive, Retail, Financial Services, and FMCG to deliver scalable, tech-enabled growth.
- [Martha Robertson](https://chesamel.com/team-members/martha-robertson/) - Martha is an experienced client lead with a background in delivering global social and integrated campaigns across a wide range of brands and markets. She enjoys building collaborative teams, nurturing and supporting early career development, growing client accounts and building strong partnerships that deliver real impact. Martha is excited to get stuck in with the Chesamel team, deliver brilliant work together and have fun along the way.
- [Jazzi Plews](https://chesamel.com/team-members/jazzi-plews/) - Jazzi builds strategic client partnerships that align solutions with business goals to deliver exceptional results. Drawing on her elite sport background and client management experience, she brings discipline, focus, and dedication to every engagement.
- [Izaac Nicholas Chong](https://chesamel.com/team-members/izaac-chong-2/) - Helping clients deliver high-impact digital strategies through data-driven marketing and product execution. With a background in growth and innovation, he focuses on driving performance across digital touch points.
- [Ella Brown](https://chesamel.com/team-members/ella-brown/)
- [Aimina F.](https://chesamel.com/team-members/aimina-fitzsimons/) - With a background spanning MarTech, CRM and CX, Aimina is experienced in leading multimillion-pounds marketing accounts including global projects for Mercedes-Benz, VMO2, COTY and more. She brings a cross-industry lens to solving client challenges and helps brands connect more meaningfully with their audiences through insight-led strategy and integrated delivery.
- [Ahmed Abdelhedi](https://chesamel.com/team-members/ahmed-abdelhedi/) - Driving digital transformation by building advanced AI agent systems that optimise operations and elevate security across more than eight cloud platforms, including Google Cloud, AWS, and Azure. Ahmed delivers intelligent, scalable automation for clients in the GCC, UK, and USA, and has presented at global conferences on integrating agentic AI into enterprise workflows to accelerate innovation and resilience.
- [Ace Julian Correa](https://chesamel.com/team-members/ace-correa/) - Ace is a frontend-leaning full-stack Engineer, who specialises in web technologies and app development. He has worked on projects that range from a note-taking app to advanced environmental apps to finance and banking platforms.
- [Nonso Nwakeze](https://chesamel.com/team-members/nonso-nwakeze/) - Nonso helps brands design and deliver data-driven CRM strategies that create personalised, high-impact customer journeys. With over 6 years of experience across retail, e-commerce, and digital marketing, he blends creativity with strategic insight to drive engagement and results.
- [Ahmed Badr](https://chesamel.com/team-members/ahmed-badr/) - A strategic business development leader with over 20 years' experience driving digital transformation across the Gulf. With a deep understanding of AI, enterprise platforms, and public-private sector needs, Ahmed helps clients scale innovation through tailored, tech-enabled growth strategies.
- [Christina Germino](https://chesamel.com/team-members/christina-germino-2/) - Christina brings experience across sales, client relations, and brand management, with a background in fashion styling that adds a creative edge to her work. She supports clients through impactful event execution and marketing coordination, blending detail-oriented planning with a strong understanding of brand experience.
- [Niko Poho](https://chesamel.com/team-members/niko-poho/) - Just because we can track a thousand data points doesn't mean we should. That’s the mantra I live by. I'm a RevOps & GTM pro and love spending my days solving complex business problems with the help of AI. My goal is always to cut through the noise and focus on the few things that actually move the needle. I’m also a big believer in moving fast: launching, iterating and trusting my gut. Off the clock, I train in martial arts. It keeps me grounded and humble, two traits I find very important for raising my 2 boys.
- [Prerna Malaviya](https://chesamel.com/team-members/prerna-malaviya/) - I am a Marketing professional with 5+ years of experience driving B2B growth across partner, field, and campaign marketing for software products and services. I specialise in developing data-led, multi-channel marketing strategies for cloud-driven business solutions and create measurable pipeline impact. I’m excited to drive strategic SMB campaign initiatives across EMEA through customer-centric storytelling, partner GTM, and AI-powered marketing.
- [Elizabeth Lawrence](https://chesamel.com/team-members/elizabeth-lawrence/) - Lizzie Lawrence joins Chesamel as Developer Marketing Manager dedicated to Google Cloud. With over 8 years experience in senior marketing roles at cloud technology start-ups, she has a proven track record of leading strategic go-to-market campaigns and brand activations to deliver growth. At broadcast technology companies, Techex and M2A Media, Lizzie worked cross-functionally with engineering and product teams to bring new cloud video solutions to market for the benefit of major global broadcasters and sports-rights owners, including Formula 1, ATP Media, BBC, ITV and DAZN. Lizzie is an evangelist for innovation and loves playing her part in driving the adoption of cutting-edge technologies. Combining her passion for travel with work, Lizzie has enjoyed marketing and comms roles in London, Sydney, Doha and Amsterdam. When not at work she can be found running with friends, hiking with her family, wandering around art galleries or walking her dog!
- [Danielle Rodney-Robinson](https://chesamel.com/team-members/danielle-rodney-robinson/) - Hi, I’m Dani, lovely to meet you all 😊. A little about me: I’ve worked in the Tech and Gaming space across brands like Nintendo, X, and most recently Meta, in a product and brand marketer capacity. I’ve done a bit of everything from campaign planning, event management, and creative production to research and insight analysis (plus more!) across global, regional, and local levels. Outside of work, I’m learning Spanish, love hiking in and out of London, and I’m always up for a good mystery/thriller/sci-fi or fantasy book. This year I’m hoping to get better at swimming and take my first pilot license lesson (because why get someone to do it for you when you could do it yourself😄). Really excited to join the team at Google :-)
- [Chelsea Mooney](https://chesamel.com/team-members/chelsea-mooney/) - Chelsea has a huge passion for Events and ha spent the last 3 years developing her knowledge and skills at the TikTok HQ, leading their internal UK events as their Workplace Experience and Event manager. In her spare time Chelsea loves to go on long forest walks with family, fashion and beauty are a way of expression for her as well as listening to music and watching musicals.
- [Jess Love](https://chesamel.com/team-members/jess-love/) - Jess joins the Chesamel Team as a Field Marketing Manager with the Google Cloud UKI Team, bringing her energy and 9 years of B2B marketing experience working across the AUNZ and UKI markets on YouTube and Google Cloud.
- [Firas Ibrahim](https://chesamel.com/team-members/firas-ibrahim/) - Firas is a passionate marketing and communications leader with over a decade of experience helping organisations grow impact, engagement, and brand presence across global markets. He has built and led strategic initiatives that blend storytelling, stakeholder collaboration, and data-driven B2B marketing to drive meaningful results. Known for his curiosity and people-first approach, Firas enjoys connecting teams, nurturing communities, and turning complex ideas into clear, compelling narratives. In his new role as B2B Marketing Manager at Google Cloud, he’s excited to partner with customers and teams to unlock innovation and craft marketing experiences that truly resonate.
- [Federica Sironi](https://chesamel.com/team-members/federica-sironi/) - Federica spent the last 20 years immersed in the IT and Tech world, focusing on what she loves most: transforming complex marketing strategies into tangible business results. She is particularly passionate about demand generation and real business impact, always working in close collaboration with sales teams to drive the pipeline. Outside work, she balances life with her three children and sing in two bands. This keeps her energy high and my creativity alive.
- [Paolo Bruni](https://chesamel.com/team-members/paolo-bruni/) - Paolo's background is rooted in business and marketing, and most recently worked as a Project Manager delivering large-scale events across the Middle East. He is hands-on, practical, and focused on solving problems quickly and effectively. He enjoys working in fast-moving environments where clear thinking, strong organisation, and calm execution make a real difference. I take pride in being dependable under pressure and maintaining high standards across every stage of delivery. What motivates Paolo the most is adding genuine value to partners, strengthening collaboration, and building long-term relationships based on trust, consistency, and meaningful results.
- [Dan Fox](https://chesamel.com/team-members/dan-fox/) - Dan is a Senior Copywrite who has previously written for clients including Apple, Dyson, BBC Magazines and Hasbro games, along with plenty of others, big and small. Outside of work he loves to ride my gravel bike, watch far too much football and read everything from toothpaste tubes to the latest novels.
- [Mariana Mendes](https://chesamel.com/team-members/mariana-mendes/) - Over the past 10+ years, Mariana has worked with brands across fashion, retail, and finance, helping them connect with audiences through campaigns, loyalty programs, and digital experiences. She's advised 22 international markets at Parfois, led major marketing projects for IKEA, and delivered strategies for some of Portugal’s largest banking and insurance companies. Through this experience, she has learned how to bring ideas to life and guide teams toward results. Mariana joins the Google Pixel team to push technology forward while building strong retail partnerships that drive both impact and growth.
- [Emese Ney](https://chesamel.com/team-members/emese-ney/) - Emese is a Marketing Strategist with over 10 years of global and regional experience across cloud ecosystems and channel management. She is passionate about data-driven experimentation and the optimisation of marketing processes and investments, particularly in partner marketing campaigns and pipeline incentives. In her role supporting EMEA Google Cloud via Chesamel, she will focus on
- [Dalal Al-Hendi](https://chesamel.com/team-members/dalal-al-hendi/) - Dalal has spent a significant part of her career in the IT world, most recently working on projects for Google Cloud, and previously with Microsoft and Diyar United Co. Dalal was born in Kuwait but raised in Canada (BC). When she's off her desk, you can usually find her seeking out a new adventure outdoors,
- [Ritika Mandal](https://chesamel.com/team-members/ritika-mandal/) - With four years of experience across the creative industries, Ritika has built a strong foundation in structured, customer-facing projects that require organisation and collaboration. She is driven to pursue a career within the e-commerce space, with a genuine interest in roles that balance creativity with structure. Being a part of collaborative environments like this one excites her, and she is looking
- [Nico Nuscheler](https://chesamel.com/team-members/nico-nuscheler/) - Nico is a marketer and tech enthusiast with over 8+ years of experience driving growth and operational excellence, with the last 5 years at Google Cloud. He specialises in bridging the gap between complex marketing strategies and the technical infrastructure needed to scale them. Nico is passionate about using AI, data and automation to solve
- [Jay Ashar](https://chesamel.com/team-members/jay-ashar/) - Jay Ashar specialises in B2B tech marketing. He has worked with Google Cloud on major regional projects such as GITEX, Black Hat MAE, Google Cloud Summit and Cloud Day. He has previously managed end-to-end marketing and GTM strategies at TRINEXIA (Value Added Distributor), and is passionate about creating impactful and ROI focused marketing initiatives while
- [Svitlana Lialina](https://chesamel.com/team-members/svitlana-lialina/) - Having driven marketing strategies across the tech sector in EMEA, APAC, and North America for over a decade, Svitlana has a track record of delivering engaging campaigns and events that generate tangible business outcomes. She is skilled at utilising data and AI to optimise performance, creating tech-driven programs that convert, and fostering innovation within her
- [Emily Popperwell](https://chesamel.com/team-members/emily-popperwell/) - Emily joins Chesamel with extensive experience within the Music & Premium team at YouTube. She has over 5 years of experience in the growth marketing team for Alexa and Amazon Music. Outside of work, she enjoys staying active by going to the gym, taking my dog on long walks in the park and visiting new
- [Alayka Hafiz](https://chesamel.com/team-members/__trashed-6/)

## Webinars

- [Chesamel in Discussion - Cloud Predictions for a Transitioning Year](https://chesamel.com/webinars/chesamel-in-discussion-cloud-predictions-for-a-transitioning-year/) - https://www.youtube.com/watch?v=PQrUKeqXP7w
- [Sovereign AI: Building technology in a fragmented world — Web Summit Qatar 2026](https://chesamel.com/webinars/sovereign-ai-building-technology-in-a-fragmented-world-web-summit-qatar-2026/) - As AI systems collide with regulation, data, and cross-border dynamics, the idea of a single global AI stack is breaking down. This panel explores what sovereign, multi-local AI architectures look like in practice, and how neutral, scalable platforms and ecosystems can support organisations operating across an increasingly fragmented digital landscape. Panelists: John N. Cofie — CEO & Founder, Chesamel Fernando Migone — Vice President of Research & Innovation, Welo Data (Welocalize) Homara Choudhary — CEO & Founder, Homara Media (Moderator)
- [IWD 2023 - Closing the Gender Divide | Exploring the Role of Technology in the Workforce](https://chesamel.com/webinars/wd-2023-closing-the-gender-divide-exploring-the-role-of-technology-in-the-workforce/)
- [The Role of Finance, Technology & Innovations Ahead of COP28](https://chesamel.com/webinars/the-role-of-finance-technology-innovations-ahead-of-cop28/)
- [What Does COP27 Mean For Your Business?](https://chesamel.com/webinars/what-does-cop27-mean-for-your-business/)

## Categories

- [Uncategorized](https://chesamel.com/category/uncategorized/)
- [Insights](https://chesamel.com/category/insights/)
- [News](https://chesamel.com/category/news/)
- [Discover Work](https://chesamel.com/category/discover-work/)
- [Events](https://chesamel.com/category/events/)

## Tags

- [Apps](https://chesamel.com/tag/apps/)
- [Digital Tools](https://chesamel.com/tag/digital-tools/)
- [Mindfulness](https://chesamel.com/tag/mindfulness/)
- [Organisation](https://chesamel.com/tag/organisation/)
- [Apple](https://chesamel.com/tag/apple/)
- [AR](https://chesamel.com/tag/ar/)
- [Augmented Reality](https://chesamel.com/tag/augmented-reality/)
- [Disney](https://chesamel.com/tag/disney/)
- [Google](https://chesamel.com/tag/google/)
- [Technology](https://chesamel.com/tag/technology/)
- [Virtual Reality](https://chesamel.com/tag/virtual-reality/)
- [VR](https://chesamel.com/tag/vr/)
- [Productivity](https://chesamel.com/tag/productivity/)
- [Teamwork](https://chesamel.com/tag/teamwork/)
- [digital skills](https://chesamel.com/tag/digital-skills/)
- [Social Media](https://chesamel.com/tag/social-media/)
- [Google Analytics](https://chesamel.com/tag/google-analytics/)
- [User Friendly](https://chesamel.com/tag/user-friendly/)
- [Websites](https://chesamel.com/tag/websites/)
- [employee performance](https://chesamel.com/tag/employee-performance/)
- [workplace](https://chesamel.com/tag/workplace/)
- [entrepreneur](https://chesamel.com/tag/entrepreneur/)
- [Side Hustle](https://chesamel.com/tag/side-hustle/)
- [digital](https://chesamel.com/tag/digital/)
- [Women](https://chesamel.com/tag/women/)
- [Content Marketing](https://chesamel.com/tag/content-marketing/)
- [Instagram](https://chesamel.com/tag/instagram/)
- [Snapchat](https://chesamel.com/tag/snapchat/)
- [E-commerce](https://chesamel.com/tag/e-commerce/)
- [online store](https://chesamel.com/tag/online-store/)
- [hiring](https://chesamel.com/tag/hiring/)
- [Recruitment](https://chesamel.com/tag/recruitment/)
- [talent management](https://chesamel.com/tag/talent-management/)
- [Leadership](https://chesamel.com/tag/leadership/)
- [Motivation](https://chesamel.com/tag/motivation/)
- [team](https://chesamel.com/tag/team/)
- [business growth](https://chesamel.com/tag/business-growth/)
- [HR](https://chesamel.com/tag/hr/)
- [Management](https://chesamel.com/tag/management/)
- [introversion in the workplace](https://chesamel.com/tag/introversion-in-the-workplace/)
- [introvert](https://chesamel.com/tag/introvert/)
- [introvert in workplace](https://chesamel.com/tag/introvert-in-workplace/)
- [introverts](https://chesamel.com/tag/introverts/)
- [shy workforce](https://chesamel.com/tag/shy-workforce/)
- [Susan Cain](https://chesamel.com/tag/susan-cain/)
- [boss](https://chesamel.com/tag/boss/)
- [coaching staff](https://chesamel.com/tag/coaching-staff/)
- [how to be a good leader](https://chesamel.com/tag/how-to-be-a-good-leader/)
- [leader](https://chesamel.com/tag/leader/)
- [leadership attitude](https://chesamel.com/tag/leadership-attitude/)
- [leadership traits](https://chesamel.com/tag/leadership-traits/)
- [motivating staff](https://chesamel.com/tag/motivating-staff/)
- [Digital Advertising](https://chesamel.com/tag/digital-advertising/)
- [digital marketing](https://chesamel.com/tag/digital-marketing/)
- [marketing](https://chesamel.com/tag/marketing/)
- [branding](https://chesamel.com/tag/branding/)
- [Personal brand](https://chesamel.com/tag/personal-brand/)
- [Personal Branding](https://chesamel.com/tag/personal-branding/)
- [Coder](https://chesamel.com/tag/coder/)
- [coding](https://chesamel.com/tag/coding/)
- [Learn To Code](https://chesamel.com/tag/learn-to-code/)
- [Industry experience](https://chesamel.com/tag/industry-experience/)
- [work experience](https://chesamel.com/tag/work-experience/)
- [workplace experience](https://chesamel.com/tag/workplace-experience/)
- [content management](https://chesamel.com/tag/content-management/)
- [Social Media Management](https://chesamel.com/tag/social-media-management/)
- [Career change](https://chesamel.com/tag/career-change/)
- [Careers](https://chesamel.com/tag/careers/)
- [jobs](https://chesamel.com/tag/jobs/)
- [Managing](https://chesamel.com/tag/managing/)
- [Remote teams](https://chesamel.com/tag/remote-teams/)
- [remote working](https://chesamel.com/tag/remote-working/)
- [digital project management](https://chesamel.com/tag/digital-project-management/)
- [project management](https://chesamel.com/tag/project-management/)
- [Employee wellbeing](https://chesamel.com/tag/employee-wellbeing/)
- [repetitive strain injury](https://chesamel.com/tag/repetitive-strain-injury/)
- [RSI](https://chesamel.com/tag/rsi/)
- [Wellbeing](https://chesamel.com/tag/wellbeing/)
- [wellbeing in the workplace](https://chesamel.com/tag/wellbeing-in-the-workplace/)
- [Meta Descriptions](https://chesamel.com/tag/meta-descriptions/)
- [Search Results](https://chesamel.com/tag/search-results/)
- [SEO](https://chesamel.com/tag/seo/)
- [SERP](https://chesamel.com/tag/serp/)
- [Email marketing](https://chesamel.com/tag/email-marketing/)
- [Search engine optimisation](https://chesamel.com/tag/search-engine-optimisation/)
- [Diverse Teams](https://chesamel.com/tag/diverse-teams/)
- [Teams](https://chesamel.com/tag/teams/)
- [Confidence](https://chesamel.com/tag/confidence/)
- [How to say no](https://chesamel.com/tag/how-to-say-no/)
- [When to say no](https://chesamel.com/tag/when-to-say-no/)
- [Workplace management](https://chesamel.com/tag/workplace-management/)
- [Instagram Stories](https://chesamel.com/tag/instagram-stories/)
- [Small Business](https://chesamel.com/tag/small-business/)
- [Social Media Marketing](https://chesamel.com/tag/social-media-marketing/)
- [Startup](https://chesamel.com/tag/startup/)
- [Technical checks](https://chesamel.com/tag/technical-checks/)
- [Website health check](https://chesamel.com/tag/website-health-check/)
- [social media listening](https://chesamel.com/tag/social-media-listening/)
- [social media planning](https://chesamel.com/tag/social-media-planning/)
- [positive habits](https://chesamel.com/tag/positive-habits/)
- [Positivity](https://chesamel.com/tag/positivity/)
- [Positivity in the workplace](https://chesamel.com/tag/positivity-in-the-workplace/)
- [Workforce Planning Methods](https://chesamel.com/tag/workforce-planning-methods/)
- [workplace habits](https://chesamel.com/tag/workplace-habits/)
- [Time keeping](https://chesamel.com/tag/time-keeping/)
- [Time Management](https://chesamel.com/tag/time-management/)
- [Digital Skills Gap](https://chesamel.com/tag/digital-skills-gap/)
- [Education](https://chesamel.com/tag/education/)
- [Skills Gap](https://chesamel.com/tag/skills-gap/)
- [STEAM](https://chesamel.com/tag/steam/)
- [STEM](https://chesamel.com/tag/stem/)
- [#AntiBullyingWeek](https://chesamel.com/tag/antibullyingweek/)
- [work bullies](https://chesamel.com/tag/work-bullies/)
- [workforce planning techniques](https://chesamel.com/tag/workforce-planning-techniques/)
- [workplace bullying](https://chesamel.com/tag/workplace-bullying/)
- [clear your mind](https://chesamel.com/tag/clear-your-mind/)
- [Lunch Break Hacks](https://chesamel.com/tag/lunch-break-hacks/)
- [switching off](https://chesamel.com/tag/switching-off/)
- [Workforce planning](https://chesamel.com/tag/workforce-planning/)
- [Round Up](https://chesamel.com/tag/round-up/)
- [Startup businesses](https://chesamel.com/tag/startup-businesses/)
- [Mental health](https://chesamel.com/tag/mental-health/)
- [mental health at work](https://chesamel.com/tag/mental-health-at-work/)
- [wellness](https://chesamel.com/tag/wellness/)
- [Workplace Wellbeing](https://chesamel.com/tag/workplace-wellbeing/)
- [Health and wellness](https://chesamel.com/tag/health-and-wellness/)
- [Employee Management](https://chesamel.com/tag/employee-management/)
- [New Year](https://chesamel.com/tag/new-year/)
- [Total Workforce Management](https://chesamel.com/tag/total-workforce-management/)
- [Workforce management](https://chesamel.com/tag/workforce-management/)
- [Business Development](https://chesamel.com/tag/business-development/)
- [Growth Marketing](https://chesamel.com/tag/growth-marketing/)
- [Growth Marketing Team](https://chesamel.com/tag/growth-marketing-team/)
- [Digital Skills Training Course](https://chesamel.com/tag/digital-skills-training-course/)
- [Digital Trends](https://chesamel.com/tag/digital-trends/)
- [Marketing trends](https://chesamel.com/tag/marketing-trends/)
- [tech](https://chesamel.com/tag/tech/)
- [Tech trends](https://chesamel.com/tag/tech-trends/)
- [Digital Media](https://chesamel.com/tag/digital-media/)
- [Digital Media Training Courses](https://chesamel.com/tag/digital-media-training-courses/)
- [Learning and Development](https://chesamel.com/tag/learning-and-development/)
- [Online Courses](https://chesamel.com/tag/online-courses/)
- [Online learning](https://chesamel.com/tag/online-learning/)
- [Marketing training courses](https://chesamel.com/tag/marketing-training-courses/)
- [Online Training Courses](https://chesamel.com/tag/online-training-courses/)
- [Laughter](https://chesamel.com/tag/laughter/)
- [Managing a workforce](https://chesamel.com/tag/managing-a-workforce/)
- [Idea Innovation](https://chesamel.com/tag/idea-innovation/)
- [Equal Pay](https://chesamel.com/tag/equal-pay/)
- [Gender pay gap](https://chesamel.com/tag/gender-pay-gap/)
- [Pay Gap](https://chesamel.com/tag/pay-gap/)
- [Digital Growth](https://chesamel.com/tag/digital-growth/)
- [Growth Agency](https://chesamel.com/tag/growth-agency/)
- [Growth Marketing Agency](https://chesamel.com/tag/growth-marketing-agency/)
- [employee engagement](https://chesamel.com/tag/employee-engagement/)
- [Employer Branding](https://chesamel.com/tag/employer-branding/)
- [internal marketng](https://chesamel.com/tag/internal-marketng/)
- [Marketing tips](https://chesamel.com/tag/marketing-tips/)
- [google my business](https://chesamel.com/tag/google-my-business/)
- [Transparency](https://chesamel.com/tag/transparency/)
- [Transparent mangement](https://chesamel.com/tag/transparent-mangement/)
- [staff management](https://chesamel.com/tag/staff-management/)
- [staff retention](https://chesamel.com/tag/staff-retention/)
- [Business](https://chesamel.com/tag/business/)
- [Business Cultures](https://chesamel.com/tag/business-cultures/)
- [business culture](https://chesamel.com/tag/business-culture/)
- [culture](https://chesamel.com/tag/culture/)
- [authentic marketing](https://chesamel.com/tag/authentic-marketing/)
- [customer feedback](https://chesamel.com/tag/customer-feedback/)
- [feedback](https://chesamel.com/tag/feedback/)
- [AI](https://chesamel.com/tag/ai/)
- [Artificial Intelligence](https://chesamel.com/tag/artificial-intelligence/)
- [machine learning](https://chesamel.com/tag/machine-learning/)
- [ML](https://chesamel.com/tag/ml/)
- [Soft skills](https://chesamel.com/tag/soft-skills/)
- [sentiment analysis](https://chesamel.com/tag/sentiment-analysis/)
- [demand generation](https://chesamel.com/tag/demand-generation/)
- [Brand Loyalty](https://chesamel.com/tag/brand-loyalty/)
- [marketing strategy](https://chesamel.com/tag/marketing-strategy/)
- [Emotional Marketing](https://chesamel.com/tag/emotional-marketing/)
- [Business strategy](https://chesamel.com/tag/business-strategy/)
- [social media feedback](https://chesamel.com/tag/social-media-feedback/)
- [growth](https://chesamel.com/tag/growth/)
- [Digital skills training](https://chesamel.com/tag/digital-skills-training/)
- [sigital skills gap](https://chesamel.com/tag/sigital-skills-gap/)
- [company culture](https://chesamel.com/tag/company-culture/)
- [Digital Transformation](https://chesamel.com/tag/digital-transformation/)
- [world mental health day](https://chesamel.com/tag/world-mental-health-day/)
- [Strategic planning](https://chesamel.com/tag/strategic-planning/)
- [strategy](https://chesamel.com/tag/strategy/)
- [Strategic workforce planning](https://chesamel.com/tag/strategic-workforce-planning/)
- [Future Of Work](https://chesamel.com/tag/future-of-work/)
- [Upskilling](https://chesamel.com/tag/upskilling/)
- [HR analytics](https://chesamel.com/tag/hr-analytics/)
- [human resources](https://chesamel.com/tag/human-resources/)
- [predictive analytics](https://chesamel.com/tag/predictive-analytics/)
- [growth hacker](https://chesamel.com/tag/growth-hacker/)
- [growth hacking](https://chesamel.com/tag/growth-hacking/)
- [flexible working](https://chesamel.com/tag/flexible-working/)
- [Brand](https://chesamel.com/tag/brand/)
- [Customer Experience](https://chesamel.com/tag/customer-experience/)
- [capgemini](https://chesamel.com/tag/capgemini/)
- [mckinsey](https://chesamel.com/tag/mckinsey/)
- [UK](https://chesamel.com/tag/uk/)
- [CES 2026](https://chesamel.com/tag/ces-2026/)
- [Events](https://chesamel.com/tag/events/)
- [AI Workflow Automation](https://chesamel.com/tag/ai-workflow-automation/)
- [AI Marketing](https://chesamel.com/tag/ai-marketing/)
- [Brand Visibility](https://chesamel.com/tag/brand-visibility/)
- [MarketingTransformation](https://chesamel.com/tag/marketing-transformation/)
- [AI & Machine Learning](https://chesamel.com/tag/ai-machine-learning/)
- [BI & Data Analytics](https://chesamel.com/tag/bi-data-analytics/)

## Team

- [Growth](https://chesamel.com/team/growth/)
- [Marketing Transformation](https://chesamel.com/team/marketing-transformation/)
- [Digital Transformation](https://chesamel.com/team/digital-transformation/)
- [Workforce Transformation](https://chesamel.com/team/workforce-transformation/)
- [Executive Leadership](https://chesamel.com/team/leadership/)
- [Content and Experiences](https://chesamel.com/team/content-and-experiences/)
- [GCC](https://chesamel.com/team/gcc/)
- [Advisors](https://chesamel.com/team/advisors/)
- [Founders](https://chesamel.com/team/founders/)