SMB Marketing Manager

Job Type: Fixed-term contract / Salary: Competitive / Job Ref: 001212
Location: London, United Kingdom / Date Posted: 16th May 2019

Job Description

One of the world’s leading technology companies is looking for a highly-skilled and creative SMB Marketing Manager who will provide marketing campaign and event management services to one of their rapidly growing departments, targeting the SMB (Small-Medium Businesses) segment across EMEA.

Responsibilities

Daily Responsibilities

  • Content & campaigns - work with the central content team to identify existing SMB-relevant content and case studies and update generic content to make it SMB-specific.
  • Curate SMB-specific content, assets and case studies to support online marketing, lead generation activities and the SMB sales team.
  • Identify gaps in the content and work with central content team and creative agencies to create new assets where needed.
  • Work with SMB Partner Marketing team to ensure relevant content is uploaded and made available to partners via the company’s campaign creation platform.

Event & Offline Campaigns Management

  • Work with activation team to coordinate and launch content for registration website, invites and email reminders for company-run events.
  • Support to coordinate speakers and presentations.
  • Manage sponsorship packages including booth production, branding, speakers and messaging for external events.

Key Deliverables

  • Development of SMB content and managing SMB campaign program.
  • Coordinate creative production with agencies for online & offline campaigns and events.
  • Tracking and reporting on the success of campaigns and programs.

Requirements

  • BA/BSc or equivalent B2B Marketing experience.
  • Event Management (management of internal and external run events including sponsorship packages & working with our Activation team to launch internal events).
  • Content and online (email, paid media, social) marketing experience (ability to curate and produce/edit assets for content marketing initiatives and to manage creative process for new assets).
  • Ability to analyse campaign performance and recommend measurement methods/KPIs as well as summarise learnings for future campaigns.

Experience

  • Experience marketing to SMBs.
  • Direct Mail experience (ability to manage execution of Direct Mail campaigns with external agency, including content/creative production, data acquisition & targeting and distribution).