Demand and Events Manager

Job Type: Fixed-term contract / Salary: Competitive / Job Ref: 001216
Location: London, United Kingdom / Date Posted: 3rd May 2019

Job Description

One of the world’s leading tech companies is looking for a Demand and Events Manager in EMEA who will execute regional marketing campaigns to grow their web mapping service business.

The ideal candidate will be a passionate and creative marketer who is familiar with and enthusiastic about technology and has demonstrable knowledge of managing marketing campaigns and demand generation activities.

Responsibilities

Demand Generation Responsibilities

  • Develop a strong understanding of customer needs and build demand generation programs that best position the company’s products and solutions in top cities
  • Drive scaled enterprise demand generation activities to acquire new accounts
  • Deploy new customer acquisition programs aligned to horizontal and vertical solutions including events, outbound campaigns and account based marketing programs
  • Track and analyse the effectiveness of the company’s marketing campaigns
  • Assist in developing the regional marketing strategy and programs, working closely with Regional sales teams
  • You will have strong working knowledge of marketing automation and CRM systems to manage lead flow and reporting of key business metrics.

Event Management Responsibilities

  • Execute event strategy for platform in the EMEA region
  • Manage all aspects of events from planning to execution and completion
  • Arrange all event logistics (determining location, event concept, catering, room bookings and reservation of tickets when required)
  • Ensure the most suitable partners are in attendance by managing the guest list process from the selection of invitees, confirmations, and ensuring a seamless connection between attendees and the sales/product teams
  • Organise and manage the team’s presence at industry events, ensuring standardised pitch decks are developed and utilised
  • Ensure that our events, workshops and webinars are helping to support our annual business plan and goals
  • Align with stakeholders across their business to ensure their needs and goals are being supported
  • Drive efficiencies and continuous improvements across all aspects of events, workshops and webinars
  • Carry out post-event analysis, reporting on ROI and making recommendations on improving future events