Campaign Marketing Manager

Job Type: Contract / Salary: Competitive / Job Ref: 082008
Location: United Kingdom / Date Posted: 6th August 2018

Job Description

The Google Cloud Training and Certification team has a growing portfolio of technical training paths and certifications and an ambitious goal to dramatically increase the number of learners and Google Cloud Certified professionals. We are looking for a marketing campaign manager to execute go to market plans and communications for new training courses and certifications; coordinate training content and special offers for campaigns; collaborate closely with Authorised Training Partners on account-based marketing programs; and support regional training and certification marketing events.

We have an exciting opportunity for a Campaign Marketing Project Manager to work alongside our client’s training team who have a growing portfolio of training paths and certifications they would like to roll out to a wider audience. This role will support in the execution of go to market plans, managing communications, coordination of training content and supporting on regional training and marketing events.

Responsibilities

  • Working with regional marketing team to launch new training courses and certifications
  • Work closely with regional markets on training courses and certifications
  • Coorindinating new offer announcements, creating communications such as blogs and website copy and landing new offers into events and campaigns

Driving learner and certification objectives

  • Proactively integrate training and certification content and special offers into regional campaigns and events
  • Help the regional marketing team achieve learner and certification objectives by developing a deep understanding of the learner persona in order to map the relevant training content and special offers into regional campaigns and events

Building account-based marketing programs

  • In order to build and coordinate account-based marketing programs
  • Supporting training and certification presence at regional marketing events, as required.

Requirements

  • BA/BS degree
  • Technology/online industry experience, knowledge of online products, online marketing, understanding of the brand's strategic and competitive position
  • Comfortable analysing and presenting results and recommendations, with a keen eye for detail
  • Ability to speak and write English fluently and idiomatically. Other languages are a plus.
  • Ability to get things done with an entrepreneurial mindset for overcoming obstacles
  • Track record of effectively delivering multiple projects at one time in a very fast-moving environment, strong project management experience, campaign planning and execution
  • Self starter and - working with limited guidance and a proactive approach

Qualifications

 

  • Creative experience - record of writing content, developing marketing materials,  and previous experience generating video assets
  • Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI
  • Demonstrated analytical skills and ability to help develop marketing strategy, business plans, market insights, analyse campaign effectiveness/ROI
  • Outstanding written and oral communication skills. An exceptional ability to communicate cross-functionally