Product Marketing Manager

Job Type: Fixed-term contract / Salary: Competitive / Job Ref: 001217
Location: London, United Kingdom / Date Posted: 1st May 2019

Job Description

We are looking for a marketing manager to support one of the world’s largest and most successful tech company’s consumer apps campaigns’ partnership and social workstreams. These are generally 360 campaigns - spanning TV, digital video, OOH, print, social, banners, YouTube mastheads, partnerships, etc. The ideal candidate will be able to drive creation and execution of innovative strategies and marketing plans that fuel awareness, engagement, virality and product adoption.

Responsibilities

  • Develop and own Search partnership deals in Sports & Entertainment verticals (e.g. with major sports leagues, films, etc.), driving search usage
  • Implement processes for managing, engaging and expanding partnerships
  • Build omni-channel go-to-market and promotional plans
  • Support broader campaign creative efforts with core apps team
  • Own social media marketing and presence for apps with a focus on Search
  • Support bringing UK cultural moments to life via social (organic and paid)
  • Manage coordination with internal cross-functional teams (e.g. PR, GPP, Legal, Media Lab, etc.)

Requirements

  • 3-5 years relevant work experience

Experience

  • Strong experience in executing marketing campaigns at a top tier FMCG/consumer internet company or via creative agency, preferably in B2C product marketing and product launches
  • Marketing experience covering research, messaging, positioning, branding, creative development and campaign execution
  • Strong project management skills, with experience developing and executing marketing strategy successfully while collaborating cross-functionally and building consensus
  • Successful track record of planning and rolling out large-scale/global marketing campaigns and ability to identify and implement scalable process improvements using a data-driven approach
  • Proven ability to develop creative/non-traditional solutions for challenging, undefined problems
  • Passion for working with technology products and solving consumer needs
  • Strong analytical and reasoning skills to structure partnerships models and handle technical, contractual and financial issues