The Story
We’ve addressed Google Cloud ABM teams logistical and operational challenge of executing 40 annual GenAI Hackathons, freeing Google Cloud’s team to focus on strategic partner relationship management. We managed the end-to-end event execution, from branding and content creation to on-site support and lead processing.
Impact
The results included 6 Customer Hackathons delivered EMEA wide in Q1, elevating customer relationships for ABM team in strategic markets and generating over 300 Hackathon leads in Q1.
Methodology
Our approach ensured each customer hackathon to feature bespoke co-branded assets, fostering a sense of strategic partnership and elevating both customer and Google Cloud brands.
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