You will be joining a collective focused on delivering excellent client servicing while leading business transformation for our clients.
We’re looking for a Project Marketing Manager to embed into our clients’ marketing team. This is an exciting role working in a world-renowned team within a Global Tech Leader. You’ll be responsible for planning, developing, and executing insight-driven strategic marketing projects and campaigns to drive consumer adoption, retention, and engagement across our client’s TV platform.
This role requires someone who has a proven track record of developing and managing successful TV or streaming content marketing strategies and user engagement campaigns.
Core Responsibilities:
- Project Leadership & Campaign Execution:
- Plan, develop, and execute strategic marketing projects and campaigns to drive consumer adoption, retention, and deeper engagement on our client’s TV platform.
- Cross-functional Collaboration:
- Partner closely with Product, Creative, Partnerships, PR, UX/UI, Analytics, and global Marketing teams to create cohesive and impactful marketing initiatives that elevate our client’s consumers’ viewing experience.
- Insight-Driven Strategy:
- Utilise market research, viewer analytics, and industry trends to identify opportunities, inform strategic planning, and deliver measurable results.
- Platform & Product Positioning:
- Develop clear, compelling narratives that showcase our client’s TV value proposition to consumers, partners, and internal stakeholders.
- Performance Analysis & Optimisation:
- Measure, track, and report on campaign effectiveness, continuously optimising based on insights, analytics, and best practices.
- Stakeholder & Vendor Management:
- Effectively manage relationships with internal stakeholders and external creative agencies, production partners, and vendors to deliver campaigns on-time and within budget.
Required qualifications:
- Bachelor’s degree or equivalent practical experience.
- 6+ years of experience in marketing, product marketing, or growth marketing, ideally within Connected TV, streaming platforms, digital entertainment, technology, or related industries.
- Demonstrated experience leading and executing high-impact, cross-channel marketing projects and campaigns.