Say ‘Hello’ To Google’s Marketing Platform
Google have announced Google Marketing Platform. They have introduced this new tool with a privacy-first attitude towards marketing to please both marketers and customers, who, now more than ever, have a greater understanding of the marketer’s role and how they are marketed to.
“Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimise digital media and customer experiences in one place.” – Google Blog.
All of the marketing tools that Google has provided marketers with over the years are now being brought together on this new and improved platform allowing marketers to do digital marketing the Google way, and like we said, privacy is at the forefront, as it should be in 2018!
Not only do organisations have a desire and a drive to run a privacy-first operation, but it’s also essential that they operate as a customer-centric business too. Discovering what their customer needs and wants, and how they wish to be communicated with is so vital in driving results, this is the direction the Google Marketing Platform is taking all customers, since they identified understanding their customer as ‘a number one priority’ for marketers.
Google Marketing Platform integrates all of the Google Marketing products and shows the user how to use them together better, for better results. Changes will be introduced gradually, unfolding as they are released, rather than removing older versions and replacing them all, so there will be plenty of time to get to grips with the new and improved Doubleclick, now Ads 360, and with Display and Video 360 which has evolved to ‘bring together DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center’ giving users the best, most efficient way to manage their campaigns.