Debunking Myths of Digital Advertising
Guest Blogger, Nazia Hossain: “Nazia is a Digital Marketing Consultant with 8+ years’ experience in creating effective marketing strategies for small and medium-sized businesses within a range of sectors. With a background in computer science, she takes an analytical and data-driven approach to creating strategies that bring the best ROI. She has extensive experience in most digital marketing areas, especially search engine marketing, social media marketing, and content marketing.”
Online marketing has been evolving steadily over the last few years, and we have seen unprecedented growth in digital advertising. There are a multitude of advertising options available to businesses that can help them market their products and services to their niche audiences. With the rising popularity of digital ads, opportunities are endless. However, running online adverts is still a relatively new practice, and riddled with misconceptions that could obstruct marketers and business owners from achieving their goals. This blog aims at debunking some of the most common misconceptions about digital ads.
Nobody clicks on ads
Many people think that ads are spammy and nobody clicks on them. This could not be further from the truth. Research actually shows that 48% of total search engine users cannot tell the difference between an ad and an organic search result on Google. Also, the average clickthrough rate for search ads is 2% and can go much higher if a campaign is well-optimised. Ads that are well worded and are communicated well to their target market(s) tend to do well on search ads, display ads and paid campaigns on social media, for example, Facebook.
Online Advertising is Expensive
Online ads can actually suit budgets of all sizes. All paid marketing channels allow businesses to set their own budget. With relevant ad copies, accurate targeting and well-optimised landing pages, online ads could lead to significant returns on relatively small investments.
ROI should be instantaneous
This is one myth we come across frequently. Business owners are often of the opinion that investing in online advertising should reap immediate benefits. Setting up paid ads is merely the first step to a successful marketing campaign. Paid ads should not be looked at as a standalone effort, that should bring in immediate results. Instead, they should be part of an overall, ongoing marketing campaign and be monitored over time to improve optimisation.
The power of digital advertising is massive, and it is getting better and more significant. It is essential to understand how ads truly work and not let misconceptions stand in the way of success.