Marketing Manager – Online Media

Marketing Manager – Online Media

The Role: 

As Marketing Manager, you will help to execute large scale marketing campaigns for some exciting upcoming content and shows in 2021. You will work as part of a team of other marketing managers, and report into the Head of User & Subscriptions. Your main responsibility will be to lead and deliver a significant paid media campaign for two of our biggest show launches in 2021, reaching B2B audiences, to go live in October-November. This project will bring you close to the production teams and cross-functional teams (PR, partnerships, creator marketing, commercial). Additionally, there will be scope to work on the marketing for the launch of at least one other show. 

Core Responsibilities: 

  • End-to-end Campaign Management – Execute campaign plans for new show releases in the second half of 2021.
  • Make great creative work – work collaboratively with external production co’s, internal Originals team and a creative agency to produce world class show marketing assets (e.g. trailers, key art, social media assets). 
  • Media campaign execution – be able to work with media agencies to deliver campaigns against agreed delivery timelines, be able to understand creative delivery specs and work with creative agencies on asset production.
  • User focus- Act as the voice of the user/audience in the UK, thinking at every step how the campaign will be received by our users, and how it will affect perception of the company.
  • Be insight driven – analyze campaigns for effectiveness; conduct post-program reporting and ROI analysis; contribute to quarterly performance reports & reviews; support local insights / research. 

Required qualifications: 

  1. Strong, broad marketing program/campaign management skills/attention to details.
  2. Strong communication skills – good written and verbal communication.
  3. Bachelor degree. In lieu of degree, relevant skills or equivalent experience (min years 1-4yrs). 
  4. Preference for someone from Entertainment/TV/Film/Online Media background – but not mandatory.

Desired Skills: 

  • Project Management – someone who can multitask across big projects but also prioritise their workload and manage their time and task list according to key priorities and objectives.
  • Creative – can make creative suggestions on copy, branding, design, photography. Can collate/rationalise feedback from multiple stakeholders – consolidating feedback in a clear and directional way for agencies.
  • Strong communication – a passionate marketer, with demonstrated talent at building strong collaborative partnerships with key stakeholders.

The ideal candidate will: 

  • Be an enthusiastic, energetic, creative and curious.
  • Operate effectively in a fast-paced environment and work on multiple projects simultaneously in a dynamic and constantly evolving context. 
  • Be familiar with online marketing tools and strategies.
  • Have a passion for, online media and the next generation of creative talent – and excited about the prospect of reaching millions of users who share that passion.

Apply at DiscoverWork

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