Adriana Lyon-Shaw

Global Head of Marketing

Last Updated: 21/05/2018

I’m a multilingual Head of B2B marketing (national or international) with a focus on e-Commerce and digital marketing.

My last position was Global Head of Marketing where I managed three e-marketplaces within the Oil & Gas, Government and Industrial Machinery sectors; with a team of 12 people covering a wide range of channels: SEO, SEM, Social, CRM, Retention, Brand, PR & Partnerships.

I also developed a data-driven decision culture throughout the team bringing the current CPA down by 50% after fully analysing all metrics and channel KPI's. I was solely responsible for the management of the entire database, identifying and removing its flaws, not least 80% duplication.

Previously worked at Alibaba where I led their Go-To-Market into Brazil taking the platform from 1.8M to 6.5M users in one year. This is the highlight of my career so far.

I am passionate about B2B and platforms and I’m looking forward to being part of a team that shares my passion for creating exceptional customer experience.

Phone: 07576749728

Address: London, United Kingdom


Adriana-Lyon-Shaw-CV-2017.doc.docx 491.32 kB