Why Should You Focus on Growth Hacking?

The world of advertising is growing at an exponential rate with more and more businesses using digital marketing to get better exposure and ROI. As online advertising gets more competitive, growth hackers bag a distinct competitive advantage. Silicon Valley entrepreneur Sean Ellis coined the term “Growth Marketer” in his blog in 2010. He defined a […]

Importance of Predictive Analytics in Human Resources

What is Predictive Analytics? “Predictive Analytics is a broad term describing a variety of statistical and analytical techniques used to develop models that predict future events or behaviours.” Charles Nyce, Predictive Analytics White Paper, 2007 Predictive Analytics and machine learning are disrupting a range of functions within a business and human resources is not an exception. […]

Tips for Millennial Managers

In our last blog, we covered how the future of a workplace looks like. One of the many changes that are disrupting a traditional workplace is having young, confident managers around. Millennials are known to be quick-learners, much quicker than the baby boomers, especially since they were born and brought up in an age of […]

Top 3 Human Capital Trends in 2017

As the world gets more digitally advanced, modern businesses are experiencing radical changes in every way they operate. In our last blog, we discussed how all workplaces must adapt to the surge in millennials. It has been a particularly challenging time for HR leaders to cope with the ongoing changes in skill requirements, increased demand for […]

Managing a Millennial Workplace – From Onboarding to Retention

As the generation of millennials moves to its prime years, organisations are looking for new, innovative ways to engage them. This is not always easy since we are dealing with a tech-savvy generation with different expectations from workplaces and businesses, clearly because this generation is not motivated by the same factors as previous generations. Deloitte […]

Artificial Intelligence – The Concept of Self Learning

Artificial Intelligence has come a long way with technology companies investing heavily on Internet of Things, voice assistants, chatbots, machine-learning and other intelligent business processes. AI is one of the fastest-growing technology segment in 2017. The AI technologies have been reshaping the way organisations function, fundamentally.   AI is already disrupting traditional business models. There has been […]